Gem
MaybeAn estimated 1.1% of orders come back. But the products selling today already average 4.7★, so Gem is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $305K/yr1.3M searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 23%top-5 click share · 54 brands · 63 sellers
Flapen Score
Gem against its category
The dotted line is the Beauty & Personal Care average. Past it, Gem is stronger. Inside it, weaker.
Market
The Gem market on Amazon at a glance
Shoppers on Amazon United States searched for Gem 1.3M times last year and spent an estimated $305K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $305Ka year
- Peak month
- November16.2× the quietest month
- Top search term
- gem228K searches a year
02 · Price
A sale here is worth $9.81.
Listings sell for $9.81 on average, from $4.76 to $27.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $9.81 that is $2K to $5K a year per listing.
- Average price
- $9.81under the $15 to $100 sweet spot
- Price range
- $4.76–$27.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #518 within Nail Art Accessories. It carries 2,647 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #518in Nail Art Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 2,647per listing
- Listings tracked
- 100
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Gem products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
54 rising
Sellers
63
Top-5 brand share
54%
Top 20: 83%
Top-5 click share
23%
Top 20: 56%
Open market
40%
- Brand 121%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Gem search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
Search terms
Top Gem search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gem228K/yr
- rhinestones for clothes170K/yr
- piedras de cristal para decorar84K/yr
- glass rhinestones71K/yr
- glass rhinestones flatback66K/yr
- jewels for crafts79K/yr
- jewels83K/yr
- gems for crafts39K/yr
- crystals for crafts76K/yr
- crystal rhinestones50K/yr
Reviews and returns
What reviews say buyers love and hate about Gem
We read the reviews and the return reasons for every product selling here.
“Glue peels”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gem questions
Answered from the same tracked data.









