Is gem profitable to sell on Amazon United States?

The niche generates $305K/yr across 100 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the gem niche?

54 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in gem?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 1.1%.

When does demand for gem peak?

Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.

What does it cost to enter the gem niche?

Listings span $4.76–$27.45; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 2,647 reviews — the moat a new listing must climb.

gem

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Good$4.76–$27.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$305K

$305K/yr · 1.3M searches

Review moat

Okay2,646.91

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.81

avg listing price — sweet spot $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, gem is a $305K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

gem market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $294K–$392K; units × avg price
Conversion rate: 2.5%
Avg BSR: #518
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.3%
Avg brand age: 38 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

Top-5 brand share

54%

Top 20: 83%

Top-5 click share

23%

Top 20: 56%

Open market

40%

TINKRSTUFF21%
BEADSLAND12%
BELLEBOOST9%
JPSOR6%
MYDBUYSOME6%
Hicarer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Open Trend

Top gem search terms

gem228K/yr +27.4%0.2% conv.
rhinestones for clothes170K/yr -1.2%2.1% conv.
piedras de cristal para decorar84K/yr +31.9%0.5% conv.
glass rhinestones71K/yr +4.5%0.6% conv.
glass rhinestones flatback66K/yr -5.9%1.1% conv.
jewels for crafts79K/yr -9.6%4.1% conv.
jewels83K/yr -7.2%2.3% conv.
gems for crafts39K/yr +123.2%4.4% conv.
crystals for crafts76K/yr -16.2%1.1% conv.
crystal rhinestones50K/yr +9.1%1.6% conv.

All search terms

Top gem products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)

Hicarer$12.774.6★606 rev

MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids

MYDBUYSOME$9.434.8★1,806 rev

34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art

TINKRSTUFF$14.184.8★4,521 rev

32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup

TINKRSTUFF$10.104.7★2,973 rev

JPSOR 900pcs Gems Jewels for Crafts Acrylic Flatback Rhinestones for Halloween Pirate Party Decorations Crafting Embellishments Gemstone (9 Shapes 6-13mm)

JPSOR$7.804.6★4,744 rev

Newest

by launch date

50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art

TINKRSTUFF$20.141,337 rev

10mo ago

6 Boxes 1-2mm Mini Nail Art Rhinestones for Bedazzling Kit Small Jelly Laser AB Rhinestones Decoration Flatback Pearls Nail Accessories Resin Caviar Beads for Nails DIY Tumblers Face Makeup

Umillars$8.9853 rev

11mo ago

22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art

TINKRSTUFF$13.942,973 rev

1y ago

38000Pcs Jelly Rhinestones Bedazzling Kit Multicolor 3mm Flatback Resin Bedazzler Gems with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Thing Diamond Art Book Crafting Nail Art

TINKRSTUFF$16.232,533 rev

1y ago

3228pcs Gems Stickers Self Adhesive Rhinestone Jewel Stickers Acrylic Gems DIY Craft Decorative Diamond Stickers Assorted Shapes Jewels Rhinestones Sticker

EODIEBN$5.93931 rev

1y ago

What buyers say about gem

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Awesome colors”

Quality-Overall16%

“Great quality stones for the price”

Value For Money10%

“Amazing value”

Adhesion/Stickiness9%

“Great adhesive”

Ease Of Use8%

“Easy To Use”

Brightness/Shine/Glow7%

“Great shine”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“LOVE the bigger size”

Fun/Entertainment Experience4%

“Fun to use”

Gifting Purpose3%

“Great gift for sure”

What buyers complain about

Adhesion/Stickiness19%

“Glue peels”

Size-Overall18%

“Kind of small”

Color7%

“wont be able to color match”

Smell5%

“THEY STINK”

Quality-Overall4%

“Bad quality”

Advertised Vs Actual Product4%

“Not as described”

Brightness/Shine/Glow3%

“Dont shine”

Ease Of Use2%

“this kit is impossible to use”

Leak-Proof2%

“it started spilling everywhere”

Value For Money2%

“a little bit expensive”

Top return reasons

Size-Overall54%

Color10%

Adhesion/Stickiness9%

Advertised Vs Actual Product8%

Value For Money5%

Quality-Overall3%

Defective Material/Parts2%

Brightness/Shine/Glow2%

Functionality-Overall1%

Material Quality1%

Common questions

Is gem profitable to sell on Amazon United States?: The niche generates $305K/yr across 100 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the gem niche?: 54 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in gem?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 1.1%.
When does demand for gem peak?: Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
What does it cost to enter the gem niche?: Listings span $4.76–$27.45; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 2,647 reviews — the moat a new listing must climb.

gem

gem market data

Competition & brand share

Demand & seasonality

Top gem search terms

Top gem products on Amazon

Top sellers

Newest

Trending

What buyers say about gem

What buyers love

What buyers complain about

Top return reasons

Common questions

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