Gel Top Coat

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

12.1%

Market size, estimated

$3.4Ma year

Peak month

May1.3× the quietest month

Top search term

gel top coat939K searches a year

Listings sell for $8.05 on average, from $3.91 to $16.61. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $8.05 that is $121K to $161K a year per listing.

Average price

$8.05under the $15 to $100 sweet spot

Price range

$3.91–$16.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$121K–$161K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Base & Top Coats. It carries 8,783 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Base & Top Coats

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,783per listing

Listings tracked

30

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months