Gel Polish Remover

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

10.4%

Market size, estimated

$3.6Ma year

Peak month

October1.7× the quietest month

Top search term

gel nail polish remover1.1M searches a year

Listings sell for $8.55 on average, from $2.80 to $13.18. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $8.55 that is $128K to $171K a year per listing.

Average price

$8.55under the $15 to $100 sweet spot

Price range

$2.80–$13.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$128K–$171K

Returns

0.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #32 within Nail Polish Remover. It carries 9,978 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#32in Nail Polish Remover

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

9,978per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months