Skip to content

Gel Nail Strips

Maybe

The top 5 products take only 17% of clicks. But the top 5 brands take 100% of clicks, so Gel Nail Strips is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$651K/yr1.7M searches / yr
90-day growth
+35.6%search demand this quarter
Competition
17%top-5 click share · 6 brands · 25 sellers

Flapen Score

Gel Nail Strips against its category

The dotted line is the Beauty & Personal Care average. Past it, Gel Nail Strips is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Nail Strips market on Amazon at a glance

Shoppers on Amazon United States searched for Gel Nail Strips 1.7M times last year and spent an estimated $651K. The top 5 brands take 100% of clicks. Demand peaks in Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
2.9%
Market size, estimated
$651Ka year
Peak month
June2.4× the quietest month
Top search term
hey hae nail strips314K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $6.90 to $20.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $13.36 that is $3K to $7K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$6.90–$20.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #159 within Nail Art Accessories. It carries 718 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#159in Nail Art Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
108

04 · Newcomers

28 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
28Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gel Nail Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

17%

Top 20: 47%

Open market

0%

  • Brand 179%
  • Brand 218%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (0%)

Demand

Gel Nail Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Gel Nail Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hey hae nail strips314K/yr
  • color street nail strips395K/yr
  • heyhae nail strips80K/yr
  • heyhae103K/yr
  • heyhae nails146K/yr
  • hey hae70K/yr
  • hae hae nails63K/yr
  • color street121K/yr
  • colorstreet nail strips78K/yr
  • color street nails64K/yr

FAQ

Common Gel Nail Strips questions

Answered from the same tracked data.