Gel Nail Polish
PassGel Nail Polish scores 65 out of 100, a Pass. Shoppers spend an estimated $15.7M a year here, search demand grew +4.3% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $15.7M/yr43.8M searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 28%top-5 click share · 21 brands · 96 sellers
Flapen Score
Gel Nail Polish against its category
The dotted line is the Beauty & Personal Care average. Past it, Gel Nail Polish is stronger. Inside it, weaker.
Market
The Gel Nail Polish market on Amazon at a glance
Shoppers on Amazon United States searched for Gel Nail Polish 43.8M times last year and spent an estimated $15.7M. The top 5 brands take 71% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 43.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.7M a year.
- Searches, last 12 months
- 43.8M
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $15.7Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- gel nail polish14.2M searches a year
02 · Price
A sale here is worth $16.17.
Listings sell for $16.17 on average, from $1.35 to $88.31. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $16.17 that is $243K to $323K a year per listing.
- Average price
- $16.17inside the $15 to $100 sweet spot
- Price range
- $1.35–$88.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $243K–$323K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Gel Polish. It carries 18,309 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Gel Polish
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 18,309per listing
- Listings tracked
- 73
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gel Nail Polish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women
- Price
- $21.69
- Rating
- 4.3/5
- Reviews
- 25,376
- Age
- 2y ago
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
- Price
- $9.55
- Rating
- 4.5/5
- Reviews
- 20,276
- Age
- 3y ago
Beetles 44pcs Gel Nail Polish Set - 36 Colors Colorful Muse Gel Polish Kit Pink Nude Red Yellow Green Black White Glitter Nail Kit Base Top Coat UV LED Needed Salon DIY Home Gift for Women
- Price
- $25.38
- Rating
- 4.5/5
- Reviews
- 27,484
- Age
- 2y ago
VANREESA 60 Pcs Gel Nail Polish Set 55 Colors Gel Polish with Base Coat & 4 Effects Top Coat Full-Color Nail Polish Set All Seasons Nail Kit Gifts for Women Girls Nail Salon at Home
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 2y ago
Beetles Gel Nail Polish Kit with U V Light - 80Pcs Color Enchantment 55 Colors Gel Nail Kit with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
- Price
- $26.04
- Rating
- 4.3/5
- Reviews
- 25,376
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish
- Price
- $2.16
- Rating
- 4.4/5
- Reviews
- 28,405
- Age
- 15y ago
COSCELIA 25PCS Gel Nail Polish Set Spring Summer Colors Gel Nail Polish Soak Off with Glossy Matte Silver Golden Glitter Top Coat Red Brown Black White Green DIY Gifts for Women Girls
- Price
- $9.73
- Rating
- 4.2/5
- Reviews
- 538
- Age
- 1y ago
Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel
- Price
- $24.05
- Rating
- 4.5/5
- Reviews
- 65,807
- Age
- 1y ago
VANREESA 24 Pcs Pastel Gel Nail Polish Set 21 Colors Spring & Summer Gel Polish with Base Coat Glossy & Matte Top Coat Yellow Green Blue Pink Purple Orange Gel Polish Kit Nail Kit Gifts for Women
- Price
- $9.59
- Rating
- 4.3/5
- Reviews
- 829
- Age
- 2y ago
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 14,776
- Age
- 4y ago
Newest
by launch dateCOSCELIA 25PCS Gel Nail Polish Set Spring Summer Colors Gel Nail Polish Soak Off with Glossy Matte Silver Golden Glitter Top Coat Red Brown Black White Green DIY Gifts for Women Girls
- Price
- $9.73
- Rating
- 4.2/5
- Reviews
- 538
- Age
- 1y ago
ROSALIND 30pcs Gel Nail Polish Set 26 Colors Gel Polish with 3Pcs Glossy Matte Glitter Top Coat and Base Coat All Seasons Nude Blue Red Gel Nails art Kit DIY Salon at Home
- Price
- $11.50
- Rating
- 4.4/5
- Reviews
- 1,835
- Age
- 1y ago
Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel
- Price
- $24.05
- Rating
- 4.5/5
- Reviews
- 65,807
- Age
- 1y ago
Beetles Gel Nail Polish Kit with U V Light -54 Pcs Gel Nail Kit Four Seasons Glow 32 Colors Set with Everything Base Top Coat Soak Off at Home Nail Kit Salon Manicure Beginner Gifts for Women Girls
- Price
- $22.38
- Rating
- 4.3/5
- Reviews
- 2,228
- Age
- 1y ago
VANREESA 60 Pcs Gel Nail Polish Set 55 Colors Gel Polish with Base Coat & 4 Effects Top Coat Full-Color Nail Polish Set All Seasons Nail Kit Gifts for Women Girls Nail Salon at Home
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
96
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 60%
Open market
25%
- beetles Gel Polish46%
- JODSONE9%
- VANREESA6%
- Sally Hansen6%
- GAOY5%
- modelones4%
Demand
Gel Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Gel Nail Polish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gel nail polish14.2M/yr
- nail polish11.1M/yr
- gel polish4.2M/yr
- beetles gel polish4.4M/yr
- gel nail polish set1.6M/yr
- nail polish set1.7M/yr
- gel polish set1.2M/yr
- beetles gel polish kit1.1M/yr
- beetles770K/yr
- esmaltes para uas en gel511K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Nail Polish
We read the reviews and the return reasons for every product selling here.
“super big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Nail Polish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data