Gel Moisturizer for Face

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

10.7%

Market size, estimated

$7.4Ma year

Peak month

June1.7× the quietest month

Top search term

neutrogena hydro boost water gel946K searches a year

Listings sell for $14.68 on average, from $8.52 to $21.39. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 25,000 to 30,000 of them. At $14.68 that is $367K to $440K a year per listing.

Average price

$14.68under the $15 to $100 sweet spot

Price range

$8.52–$21.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

25,000–30,000

Revenue per listing a year

$367K–$440K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Cleansers. It carries 10,748 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#90in Cleansers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

10,748per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months