Is gel moisturizer for face profitable to sell on Amazon United States?

The niche generates $7.4M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the gel moisturizer for face niche?

5 brands and 110 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gel moisturizer for face?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.7%.

When does demand for gel moisturizer for face peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the gel moisturizer for face niche?

Listings span $8.52–$21.39; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 10,748 reviews — the moat a new listing must climb.

gel moisturizer for face

Worth a look

Shows a $7.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$7.4M

$7.4M/yr · 4.7M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.68

avg listing price — sweet spot $15–$100

Price range

Good$8.52–$21.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,747.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gel moisturizer for face is a $7.4M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

gel moisturizer for face market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $7.3M–$8.8M; units × avg price
Conversion rate: 10.7%
Avg BSR: #90
Page quality: 0%
Prime: 95%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Neutrogena76%
BYOMA19%
CeraVe3%
medicube1%
POND'S1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top gel moisturizer for face search terms

neutrogena hydro boost water gel946K/yr +56.9%10.3% conv.
neutrogena hydro boost1.8M/yr -55.0%9.3% conv.
byoma moisturizer612K/yr -21.0%12.5% conv.
gel moisturizer163K/yr +17.8%1.8% conv.
hydroboost neutrogena186K/yr +2.1%11.4% conv.
water based moisturizer for face112K/yr -4.0%1.1% conv.
hydro boost125K/yr -10.0%8.0% conv.
neutrogena hydro boost gel cream111K/yr -2.2%11.3% conv.
byoma moisturizing gel cream52K/yr +139.5%16.2% conv.
hydroboost85K/yr -1.5%8.3% conv.

All search terms

Top gel moisturizer for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Hydro Boost Hydrating Gel Cream Face Moisturizer for Sensitive Skin 1.7 fl oz plus Hydrating Gel Cleanser 0.5 fl oz Alcohol and Fragrance Free Hyaluronic Acid Daily Hydration Routine

Neutrogena$20.574.6★4,284 rev

BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free Oil Free Face Moisturizer - 1.69 fl. oz

BYOMA$13.604.5★5,311 rev

Neutrogena Hydro Boost Water Gel and Hydro Boost Hydrating Gel Cleanser for Normal to Oily Skin Facial Moisturizer 1.7 fl oz and Trial-Size Facial Cleanser 0.5 fl oz

Neutrogena$21.124.8★1,319 rev

Neutrogena Hydro Boost City Shield Water Gel Face Moisturizer with Broad Spectrum SPF 25 Hydrating Facial Sunscreen with Hyaluronic Acid Oil Free and Noncomedogenic Face Lotion 1.7 oz

Neutrogena$18.204.7★10,179 rev

Neutrogena Hydro Boost Water Gel Face Moisturizer Starter Kit includes Refillable Jar + Refill Pod with Hyaluronic Acid for a Burst of Hydration & Dewy Skin 1.7 oz Each

Neutrogena$19.504.5★696 rev

Newest

by launch date

BYOMA Barrier Repair Treatment - Intensely Hydrating Moisturizer for Dry Sensitive Skin with Avocado Oil Squalane & Ectoin - Reduces the Appearance of Fine Lines & Wrinkles - 50mL

BYOMA$16.74392 rev

6mo ago

Neutrogena Hydro Boost Gel Cream Fragrance Free Hyaluronic Acid Facial Moisturizer for Normal to Dry Skin Lightweight Gel Moisturizer for Hydrated Nourished and Dewy Skin 0.5 fl. oz

Neutrogena$9.8499 rev

6mo ago

medicube Jelly Cream with Hyaluronic Acid | Daily Moisturizer for All Skin Types | Long-lasting Hydration with Hyaluronic Acid Ceramides Multi Peptides | Supports Skins Natural Barrier | 1.69 fl.oz

medicube$12.221,904 rev

10mo ago

Neutrogena Hydro Boost Water Gel and Hydro Boost Hydrating Gel Cleanser for Normal to Oily Skin Facial Moisturizer 1.7 fl oz and Trial-Size Facial Cleanser 0.5 fl oz

Neutrogena$21.121,319 rev

1y ago

Neutrogena Hydro Boost Water Gel Face Moisturizer Starter Kit includes Refillable Jar + Refill Pod with Hyaluronic Acid for a Burst of Hydration & Dewy Skin 1.7 oz Each

Neutrogena$19.50696 rev

1y ago

What buyers say about gel moisturizer for face

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Amazing moisturizer”

Soft Feel9%

“Its soft”

Quality-Overall8%

“Very good lotion”

Suitability Combination Skin6%

“good for your skin”

Smell5%

“fragrance free”

Suitability Dry Skin5%

“Great for dry skin”

Value For Money5%

“they are affordable”

Weight Light4%

“Feels super lightweight and absorbs quickly”

Absorbency4%

“Absorbs completely”

Cleansing4%

“Cleans Well”

What buyers complain about

Smell11%

“NOT Fragrance Free”

Moist/Dry10%

“Not moisturizing”

Allergies7%

“Allergic Reaction”

Adhesion/Stickiness4%

“still sticky”

Suitability Dry Skin4%

“Doesn't dry skin”

Advertised Vs Actual Product4%

“Inaccurate description”

Value For Money4%

“Just pricey”

Skin Health3%

“Burned my skin”

Product Condition3%

“product was used”

Size-Overall2%

“very small”

Top return reasons

Smell12%

Moist/Dry11%

Advertised Vs Actual Product11%

Product Condition9%

Motor Power7%

Value For Money6%

Size-Overall4%

Leak-Proof4%