Gel Foundation
FailThe top 5 brands take 100% of clicks, so Gel Foundation is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $85K/yr58K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 11 sellers
Flapen Score
Gel Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Gel Foundation is stronger. Inside it, weaker.
Market
The Gel Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Gel Foundation 58K times last year and spent an estimated $85K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $85Ka year
- Top search term
- gelish foundation base gel19K searches a year
02 · Price
A sale here is worth $20.49.
Listings sell for $20.49 on average, from $6.82 to $39.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.49 that is $5K to $10K a year per listing.
- Average price
- $20.49inside the $15 to $100 sweet spot
- Price range
- $6.82–$39.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #398 within Base & Top Coats. It carries 10,684 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #398in Base & Top Coats
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 10,684per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Gel Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gelish Foundation Base Gel - 1310002
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 9y ago

Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Clear 15mL
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 3y ago

Gelish Essentials Foundation Base & Top It Off Sealer Gel Set Dynamic Duo 15mL
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 1,693
- Age
- 8y ago

Gelish Fantastic Four Essentials Kit Gel Nail Polish Long-Lasting 15 mL
- Price
- $39.37
- Rating
- 4.7/5
- Reviews
- 7,594
- Age
- 12y ago

Gelish MINI Foundation Soak-Off UV/LED Gel Nail Polish Base Coat 9mL
- Price
- $17.87
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 6y ago
Trending
estimated 90-day click momentum
Gelish Fantastic Four Essentials Kit Gel Nail Polish Long-Lasting 15 mL
- Price
- $39.37
- Rating
- 4.7/5
- Reviews
- 7,594
- Age
- 12y ago

Gelish Foundation Base Gel - 1310002
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 9y ago

Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Light Nude 15mL
- Price
- $16.20
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 3y ago

Gelish Dynamic Duo Soak Off Gel Nail Polish - Foundation Base and Top Sealer
- Price
- $32.52
- Rating
- 4.6/5
- Reviews
- 1,430
- Age
- 14y ago

Gelish Essentials Foundation Base & Top It Off Sealer Gel Set Dynamic Duo 15mL
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 1,693
- Age
- 8y ago
Newest
by launch date
Beetles No Wipe Base Coat Gel Polish 15ml for Gel Polish Soak Off LED Lamp Base Coat Upgraded Formula Long-Lasting DIY Home and Nail Salon
- Price
- $6.82
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 3y ago

Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Clear 15mL
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 3y ago

Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Light Nude 15mL
- Price
- $16.20
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 3y ago

Gelish MINI Foundation Soak-Off UV/LED Gel Nail Polish Base Coat 9mL
- Price
- $17.87
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 6y ago

Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set - Shine Finish and Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 103,342
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Gelish92%
- Vishine4%
- beetles Gel Polish4%
Demand
Gel Foundation search demand
Weekly searches over the year. Pick a range.
Search terms
Top Gel Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gelish foundation base gel19K/yr
- gelish base coat15K/yr
- gelish foundation10K/yr
- gel x base4K/yr
- gel foundation4K/yr
- hard gel base coat3K/yr
- gelish base3K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Foundation
We read the reviews and the return reasons for every product selling here.
“It starts as an itch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









