Gel Eyeshadow
FailThe top 5 brands take 100% of clicks, so Gel Eyeshadow is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $55K/yr212K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 131 sellers
Flapen Score
Gel Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Gel Eyeshadow is stronger. Inside it, weaker.
Market
The Gel Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Gel Eyeshadow 212K times last year and spent an estimated $55K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $55Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- loreal eyeshadow108K searches a year
02 · Price
A sale here is worth $9.58.
Listings sell for $9.58 on average, from $5.42 to $21.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.58 that is $958 to $2K a year per listing.
- Average price
- $9.58under the $15 to $100 sweet spot
- Price range
- $5.42–$21.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $958–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #236 within Eyes. It carries 6,887 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 6.2%
- Average rank
- #236in Eyes
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 6,887per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Gel Eyeshadow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
131
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
0%
- Brand 187%
- Brand 210%
- Brand 32%
- Brand 41%
Demand
Gel Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Gel Eyeshadow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal eyeshadow108K/yr
- loreal eye shadow42K/yr
- loreal eyeshadow palette16K/yr
- loreal infallible eyeshadow15K/yr
- loreal eye shadows5K/yr
- loreal eyeshadow singles6K/yr
- loreal eye shadow singles6K/yr
- loreal eye shadow palettes6K/yr
- infallible eye shadow4K/yr
- loreal amber rush eyeshadow4K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Dull colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Eyeshadow questions
Answered from the same tracked data.









