Gel Eyeshadow
FailThe top 5 brands take 100% of clicks, so Gel Eyeshadow is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $55K/yr212K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 131 sellers
Flapen Score
Gel Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Gel Eyeshadow is stronger. Inside it, weaker.
Market
The Gel Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Gel Eyeshadow 212K times last year and spent an estimated $55K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $55Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- loreal eyeshadow108K searches a year
02 · Price
A sale here is worth $9.58.
Listings sell for $9.58 on average, from $5.42 to $21.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.58 that is $958 to $2K a year per listing.
- Average price
- $9.58under the $15 to $100 sweet spot
- Price range
- $5.42–$21.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $958–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #236 within Eyes. It carries 6,887 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 6.2%
- Average rank
- #236in Eyes
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 6,887per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Gel Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Infallible 24 Hour Waterproof Shadow Eternal Sunshine 0.12 Oz.
- Price
- $8.88
- Rating
- 4.3/5
- Reviews
- 9,004
- Age
- 14y ago

LOreal Paris Colour Riche Monos Eyeshadow Cafe Au Lait 0.12 oz.
- Price
- $8.53
- Rating
- 4.1/5
- Reviews
- 10,094
- Age
- 10y ago

LOreal Paris Colour Riche Monos Eyeshadow Pain Au Chocolat 0.12 oz.
- Price
- $7.65
- Rating
- 4.1/5
- Reviews
- 3,620
- Age
- 10y ago

LOreal Paris Infallible 24 Hour Waterproof Shadow Bronzed Taupe 0.12 Oz.
- Price
- $9.44
- Rating
- 4.3/5
- Reviews
- 9,004
- Age
- 14y ago

LOreal Paris Colour Riche Monos Eyeshadow Petite Perle 0.12 oz.
- Price
- $8.41
- Rating
- 4.1/5
- Reviews
- 10,094
- Age
- 10y ago
Trending
estimated 90-day click momentum
LOreal Paris Colour Riche Monos Eyeshadow Petite Perle 0.12 oz.
- Price
- $8.41
- Rating
- 4.1/5
- Reviews
- 10,094
- Age
- 10y ago

LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe
- Price
- $10.26
- Rating
- 4.2/5
- Reviews
- 3,184
- Age
- 1y ago

LOreal Paris Colour Riche Monos Eyeshadow Quartz Fume 0.12 oz.
- Price
- $8.85
- Rating
- 4.1/5
- Reviews
- 10,094
- Age
- 10y ago

LOral Paris Colour Riche Monos Eyeshadow Argentic 0.12 Oz
- Price
- $8.73
- Rating
- 4.1/5
- Reviews
- 3,620
- Age
- 9y ago

LOreal Paris Colour Riche Monos Eyeshadow Matte Chill 0.12 oz.
- Price
- $7.82
- Rating
- 4.1/5
- Reviews
- 3,620
- Age
- 9y ago
Newest
by launch date
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe
- Price
- $10.26
- Rating
- 4.2/5
- Reviews
- 3,184
- Age
- 1y ago

LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz
- Price
- $9.84
- Rating
- 4.2/5
- Reviews
- 3,184
- Age
- 2y ago

LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Brown Abyss 0.05 Oz
- Price
- $9.74
- Rating
- 4.2/5
- Reviews
- 3,184
- Age
- 2y ago

LOreal Paris Paradise Enchanted Scented Eyeshadow Palette 0.25 fl; oz.
- Price
- $10.44
- Rating
- 4.3/5
- Reviews
- 1,372
- Age
- 8y ago

Almay Shadow Trio Palette Longlasting Smoky Eyeshadow Makeup Three Shades Hypoallergenic 020 Smoldering Embers 0.19 oz
- Price
- $7.21
- Rating
- 4.4/5
- Reviews
- 3,934
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
131
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
0%
- L'Oreal Paris87%
- REVLON10%
- COVERGIRL2%
- Almay1%
Demand
Gel Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Gel Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal eyeshadow108K/yr
- loreal eye shadow42K/yr
- loreal eyeshadow palette16K/yr
- loreal infallible eyeshadow15K/yr
- loreal eye shadows5K/yr
- loreal eyeshadow singles6K/yr
- loreal eye shadow singles6K/yr
- loreal eye shadow palettes6K/yr
- infallible eye shadow4K/yr
- loreal amber rush eyeshadow4K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Dull colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









