Gel Deodorant Woman

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months

439K

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

13.1%

Market size, estimated

$590Ka year

Peak month

July1.2× the quietest month

Top search term

gel deodorant woman112K searches a year

Listings sell for $10.29 on average, from $4.19 to $35.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.29 that is $15K to $21K a year per listing.

Average price

$10.29under the $15 to $100 sweet spot

Price range

$4.19–$35.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$21K

Returns

0.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Deodorants & Antiperspirants. It carries 10,810 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Deodorants & Antiperspirants

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

10,810per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

87 months