Gel Base Coat

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $678K a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

8.9%

Market size, estimated

$678Ka year

Top search term

gel base coat160K searches a year

Listings sell for $10.66 on average, from $4.51 to $39.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $10.66 that is $27K to $32K a year per listing.

Average price

$10.66under the $15 to $100 sweet spot

Price range

$4.51–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$27K–$32K

Returns

0.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Base & Top Coats. It carries 8,431 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Base & Top Coats

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,431per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months