Gel Base and Top Coat

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

11.7%

Market size, estimated

$1.6Ma year

Peak month

July2.2× the quietest month

Top search term

gel base and top coat249K searches a year

Listings sell for $9.77 on average, from $3.94 to $22.95. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $9.77 that is $98K to $122K a year per listing.

Average price

$9.77under the $15 to $100 sweet spot

Price range

$3.94–$22.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$98K–$122K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Base & Top Coats. It carries 12,577 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Base & Top Coats

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

12,577per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months