Is gee your hair smells terrific shampoo profitable to sell on Amazon United States?

The niche generates $770K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (45/100).

How competitive is the gee your hair smells terrific shampoo niche?

2 brands and 59 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gee your hair smells terrific shampoo?

Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.4%.

When does demand for gee your hair smells terrific shampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the gee your hair smells terrific shampoo niche?

Listings span $3.72–$24.88; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 8,705 reviews — the moat a new listing must climb.

gee your hair smells terrific shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.09

avg listing price — sweet spot $15–$100

Market size

Good$770K

$770K/yr · 467K searches

Price range

Okay$3.72–$24.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,704.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gee your hair smells terrific shampoo is a $770K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gee your hair smells terrific shampoo market data

Units sold / yr: 50K–60K; avg 4,000–5,000/product
Revenue / yr: $755K–$905K; units × avg price
Conversion rate: 10.9%
Avg BSR: #426
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Prell73%
Marc Anthony27%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top gee your hair smells terrific shampoo search terms

prell shampoo original108K/yr +27.2%14.9% conv.
prell shampoo56K/yr -17.6%11.5% conv.
gee your hair smells terrific shampoo54K/yr -22.8%0.3% conv.
prell38K/yr +17.9%9.5% conv.
marc anthony shampoo29K/yr +7.6%6.0% conv.
marc anthony shampoo and conditioner27K/yr -2.9%6.9% conv.
grow long shampoo and conditioner23K/yr +12.7%11.0% conv.
agree shampoo17K/yr -18.7%0.0% conv.
grow long shampoo15K/yr +8.1%12.7% conv.
prell shampoo and conditioner13K/yr +8.5%6.7% conv.

All search terms

Top gee your hair smells terrific shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prell Original Green Shampoo Classic Clean Deep Cleansing Shampoo for Men & Women | 13.5 oz

Prell$3.724.7★7,805 rev

Marc Anthony Shampoo and Conditioner Gift Set Grow Long Biotin - Anti-Frizz Deep Conditioner For Split Ends & Breakage - Vitamin E Caffeine & Ginseng for Curly Dry & Damaged Hair

Marc Anthony$14.184.5★16,154 rev

Prell Original Green Shampoo Classic Clean Deep Cleansing Shampoo for Men & Women | 13.5 oz | 3 Pack

Prell$17.304.8★1,091 rev

Marc Anthony Strengthening Biotin Shampoo Grow Long Anti-Frizz Anti-Breakage & Nourishing Formula For Split Ends - Vitamin E Caffeine & Ginseng for Dry & Damaged Hair

Marc Anthony$8.774.5★12,280 rev

Prell 2-in-1 Shampoo & Conditioner Classic Clean Deep Cleansing & Lightweight Conditioning for Shiny Healthy Hair | 13.5 oz

Prell$13.544.6★1,735 rev

Newest

by launch date

Prell Original Green Shampoo Value Size - Classic Clean Deep Cleansing Shampoo for Men & Women | 30 oz

Prell$14.7965 rev

7mo ago

Marc Anthony Big Volume Hair Shampoo & Conditioner Set for Fine Thin Hair - Lightweight Volumizing Shampoo & Conditioner for Gentle Cleansing - Frizz-Free & Sulfate-Free Hair Care Product

Marc Anthony$15.4416,154 rev

9mo ago

Marc Anthony Shampoo & Conditioner Set for Curly Hair Strictly Curls - Deep Moisturizing & Hydrating Shampoo & Conditioner for Curl Definition Added Shine - Hair Products Reduces Frizz

Marc Anthony$16.7116,154 rev

3y ago

Marc Anthony Shampoo and Conditioner Gift Set Grow Long Biotin - Anti-Frizz Deep Conditioner For Split Ends & Breakage - Vitamin E Caffeine & Ginseng for Curly Dry & Damaged Hair

Marc Anthony$14.1816,154 rev

5y ago

Prell 2-in-1 Shampoo & Conditioner Classic Clean Deep Cleansing & Lightweight Conditioning for Shiny Healthy Hair | 13.5 oz

Prell$13.541,735 rev

7y ago

What buyers say about gee your hair smells terrific shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“The scent is fresh”

Soft Feel11%

“My hair feels soft”

Hair Growth8%

“I think it really helps my hair grow”

Quality-Overall8%

“High quality, make my hair soft and smooth”

Cleansing7%

“It will clean your hair”

Hair Styling5%

“I also love the sleek”

Value For Money4%

“Good price”

Lather3%

“Great lather”

Suitability Straight Hair3%

“I have fine hair”

Suitability Curly Hair3%

“It cleans gently and controls frizz”

What buyers complain about

Moist/Dry11%

“It got dry”

Hair Related11%

“my hair started coming out more”

Smell7%

“Smell was too strong”

Leak-Proof7%

“The whole bottle was leaking”

Oily/Greasy3%

“Left my hair feeling extremely greasy”

Allergies3%

“Makes my head itchy”

Ingredients-Overall3%

“hair hates cationic conditioning ingredients”

Suitability Short Hair3%

“It took me one time using this product to know that it was not going to work with my hair”

Value For Money3%

“Waste of money”

Quality-Overall3%

“not nearly as good as it should”

Top return reasons

Leak-Proof36%

Smell7%

Moist/Dry7%

Advertised Vs Actual Product7%

Suitability Short Hair7%

Functionality-Overall4%

Damage/Burn Hair4%