Skip to content

Gecomo Waterproof Mascara

Fail

Shoppers spend an estimated $16K a year here, so Gecomo Waterproof Mascara is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$16K/yr49K searches / yr
90-day growth
+45.6%search demand this quarter
Competition
76%top-5 click share · 10 brands · 22 sellers

Flapen Score

Gecomo Waterproof Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Gecomo Waterproof Mascara is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gecomo Waterproof Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Gecomo Waterproof Mascara 49K times last year and spent an estimated $16K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+45.6%
Conversion, latest week
2.7%
Market size, estimated
$16Ka year
Top search term
gecomo waterproof mascara21K searches a year

02 · Price

A sale here is worth $11.61.

Listings sell for $11.61 on average, from $4.72 to $22.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $11.61 that is $1K to $3K a year per listing.

Average price
$11.61under the $15 to $100 sweet spot
Price range
$4.72–$22.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Eyes. It carries 6,381 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#390in Eyes
Average rating
3.69 starsAmazon United States average 4.42 stars
Average reviews
6,381per listing
Listings tracked
15

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gecomo Waterproof Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 230%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Gecomo Waterproof Mascara search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Gecomo Waterproof Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gecomo waterproof mascara21K/yr
  • gecomo mascara8K/yr
  • gecomo waterproof mascara for long-lasting4K/yr
  • wonderskin mascara10K/yr
  • wonderskin mascara waterproof6K/yr

Reviews and returns

What reviews say buyers love and hate about Gecomo Waterproof Mascara

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Eyelash Quality”
13%of negative reviews mention “Smudge Resistance”
0.5%of orders come back
“smudges all over”
A buyer, on “Smudge Resistance”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gecomo Waterproof Mascara questions

Answered from the same tracked data.