Is garrison home hand soap profitable to sell on Amazon United States?

The niche generates $92K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (41/100).

How competitive is the garrison home hand soap niche?

7 brands and 140 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in garrison home hand soap?

Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.

When does demand for garrison home hand soap peak?

Demand peaks in May–Jun–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the garrison home hand soap niche?

Listings span $7.63–$49.34; the average listing price is $32.82 (sweet spot $15–$100). The average incumbent carries 4,655 reviews — the moat a new listing must climb.

garrison home hand soap

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.82

avg listing price — sweet spot $15–$100

Price range

Great$7.63–$49.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,654.52

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 115K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, garrison home hand soap is a $92K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

garrison home hand soap market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 2.4%
Avg BSR: #805
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 11.1%
Avg brand age: 68 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

140

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

Home & Body Company77%
Newport + Home Hand Soap Co8%
JAROFUREL7%
FineVine3%
Mrs. MEYER'S2%
AnatoliaDaphne2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -7.5% search growth over the last 90 days.

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top garrison home hand soap search terms

home and body company hand soap22K/yr +6.6%1.9% conv.
home and body company29K/yr -26.4%0.7% conv.
newport home hand soap17K/yr +10.3%8.7% conv.
garrison home hand soap14K/yr +16.0%2.0% conv.
newport home hand soap refill7K/yr +18.2%5.7% conv.
home and body co8K/yr -16.5%0.4% conv.
hudson home hand soap5K/yr +19.8%2.4% conv.
garrison home hand soap refill4K/yr -17.8%1.4% conv.
homeandbodyco6K/yr -58.9%1.1% conv.
home and body co hand soap3K/yr -38.8%1.4% conv.

All search terms

Top garrison home hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co

Home & Body Company$34.194.6★208 rev

Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4

Home & Body Company$34.494.4★182 rev

Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme

Home & Body Company$49.074.7★692 rev

Home & Body Company$34.244.5★160 rev

4 Bottles Newport + Home Hand Soap 2 Rosemary Mint 2 Wild Lavender 16oz Infused with Essential Oil By Home & Body Co

JAROFUREL$30.464.2★900 rev

Newest

by launch date

Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)

Home & Body Company$20.2030 rev

6mo ago

Home & Body Company Lady Bee Hand Soap Set 4 Pack with Eucalyptus Lavender Tea Tree Mint Honey Almond Scents 21.5 fl oz Each with Pump Dispenser

Home & Body Company$34.8929 rev

7mo ago

Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack

Home & Body Company$34.8523 rev

9mo ago

Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company

Home & Body Company$39.6630 rev

9mo ago

Home & Body Company Dolce Breeza Hand Soap 8 pack 4 Scents - Cherry Blossom Olive Thyme French Lavender Meyer Lemon Pump Bottles 21.5oz bottles

Home & Body Company$49.2339 rev

1y ago

What buyers say about garrison home hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Excellent lavender scent”

Quality-Overall11%

“The quality is awesome, the scent is fantastic, super gentle and effective”

Value For Money5%

“Good value”

Soft Feel4%

“smooth”

Cleansing4%

“The soap cleans well”

Dispensing Mechanism3%

“The pump dispensers work smoothly”

Ease Of Cleaning3%

“Does clean well”

Gifting Purpose2%

“Gift for my son”

Moist/Dry2%

“Very Moisturizing”

Lather2%

“The actual soap itself is pretty good: lathers well”

What buyers complain about

Smell28%

“Bad smell”

Leak-Proof14%

“Leaked all over”

Size-Overall7%

“These are 2 huge”

Value For Money4%

“Too expensive”

Moist/Dry4%

“its not a moisturizing soap”

Thickness2%

“Sometimes, you get soap that is too thick for the pump,”

Dilute/Watery2%

“Dont recommend, very watery”

Ingredients-Overall2%

“Too many chemicals”

Advertised Vs Actual Product2%

“Very deceiving”

Ease Of Cleaning2%

“Plunger hard to get working to get soap out”

Top return reasons

Leak-Proof38%

Smell26%

Size-Overall14%

Value For Money5%

Advertised Vs Actual Product4%

Motor Power3%

Material Quality1%

Moist/Dry1%

Dispensing Mechanism1%

Quality-Overall1%

Common questions

Is garrison home hand soap profitable to sell on Amazon United States?: The niche generates $92K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (41/100).
How competitive is the garrison home hand soap niche?: 7 brands and 140 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in garrison home hand soap?: Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
When does demand for garrison home hand soap peak?: Demand peaks in May–Jun–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the garrison home hand soap niche?: Listings span $7.63–$49.34; the average listing price is $32.82 (sweet spot $15–$100). The average incumbent carries 4,655 reviews — the moat a new listing must climb.