Skip to content

Garrison Home Hand Soap

Fail

The top 5 brands take 97% of clicks, so Garrison Home Hand Soap is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$92K/yr115K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
60%top-5 click share · 7 brands · 140 sellers

Flapen Score

Garrison Home Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Garrison Home Hand Soap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garrison Home Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Garrison Home Hand Soap 115K times last year and spent an estimated $92K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.4%
Market size, estimated
$92Ka year
Peak month
June2.3× the quietest month
Top search term
home and body company hand soap22K searches a year

02 · Price

A sale here is worth $32.82.

Listings sell for $32.82 on average, from $7.63 to $49.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.82 that is $3K to $8K a year per listing.

Average price
$32.82inside the $15 to $100 sweet spot
Price range
$7.63–$49.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #805 within Foot & Hand Care. It carries 4,655 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#805in Foot & Hand Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,655per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
68 months

Products

Top Garrison Home Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

140

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

2%

  • Brand 177%
  • Brand 28%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Garrison Home Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Garrison Home Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home and body company hand soap22K/yr
  • home and body company29K/yr
  • newport home hand soap17K/yr
  • garrison home hand soap14K/yr
  • newport home hand soap refill7K/yr
  • home and body co8K/yr
  • hudson home hand soap5K/yr
  • garrison home hand soap refill4K/yr
  • homeandbodyco6K/yr
  • home and body co hand soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Garrison Home Hand Soap

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.3%of orders come back
“Bad smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Garrison Home Hand Soap questions

Answered from the same tracked data.