garnier fructis pure clean shampoo
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Market size
Good$417K$417K/yr · 402K searches
Review moat
Okay1,760.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Price range
Okay$1.88–$23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, garnier fructis pure clean shampoo is a $417K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
garnier fructis pure clean shampoo market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $343K–$457K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #1,108
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
7 flat
Sellers
125
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
39%
Top 20: 76%
Open market
1%
- Amazon Basics38%
- Suave37%
- Amazon Essentials17%
- Garnier4%
- TRESemmé2%
- Dove1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top garnier fructis pure clean shampoo search terms
- suave conditioner147K/yr
- amazon basics shampoo51K/yr
- amazon shampoo38K/yr
- conditioner suave16K/yr
- shampoo amazon basics15K/yr
- cheap conditioner12K/yr
- amazon basics shampoo and conditioner12K/yr
- amazon shampoo and conditioner17K/yr
- suave conditioner for women14K/yr
- amazon basics conditioner8K/yr
Top garnier fructis pure clean shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Soft & Sleek Anti-Frizz Conditioner for Dry or Damaged Hair with Argan Oil & Silk Proteins 28 Fluid Ounce
Amazon Basics$4.334.4★2,048 rev
Amazon Essentials Biotin & Collagen Shampoo Nourishing Formulated without Sulfates 33.8 Fl Oz Pack of 1
Amazon Essentials$7.094.3★135 rev
Amazon Essentials Tea Tree Mint Shampoo Cool & Refreshing Sulfate-free Formula 33.8 Fl Oz Pack of 1
Amazon Essentials$7.154.4★278 rev
Amazon Basics Moisture Rich Conditioner for Dry and Damaged Hair Nourishing Softens with Vitamin E 28 Fluid Ounce
Amazon Basics$5.104.3★2,914 rev
Suave Bamboo & Hibiscus Volumizing Conditioner for Fine and Flat Hair Salon Proven System for Boosting Hair Volume and Body 12.6 oz
Suave$5.224.3★135 rev
Newest
by launch date
Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz Pack of 6
Suave$20.3117 rev
Amazon Essentials Tea Tree Mint Shampoo Cool & Refreshing Sulfate-free Formula 33.8 Fl Oz Pack of 1
Amazon Essentials$7.15278 rev
Amazon Essentials Biotin & Collagen Shampoo Nourishing Formulated without Sulfates 33.8 Fl Oz Pack of 1
Amazon Essentials$7.09135 rev
Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz
Suave$5.0023 rev
Suave Keratin Infusion Smoothing Conditioner For Frizzy Hair Anti-Humidity & 48HR Frizz Control Smooths & Detangles for Easy Styling 28 fl oz Pump 4 Count
Suave$18.4042 rev
Trending
90-day click momentum
Suave Invigorating Conditioner with Rosemary & Mint Deeply Conditions & Detangles for Soft Healthy-Looking Hair No Parabens Phthalates or Dyes 4 Pack 28 FL OZ EA
Suave$19.354.7★
Suave Keratin Infusion Smoothing Conditioner For Frizzy Hair Anti-Humidity & 48HR Frizz Control Smooths & Detangles for Easy Styling 28 fl oz Pump 4 Count
Suave$18.404.8★
Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz Pack of 6
Suave$20.314.4★
Suave Moisturizing Conditioner with 100% Natural Almond & Shea Butter Deep Conditioning Care for Dry Damaged Hair No Parabens Phthalates or Dyes 4 Pack 28 FL OZ EA
Suave$18.294.7★
Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz
Suave$5.004.0★
What buyers say about garnier fructis pure clean shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great deal”
“The bottle is a nice quality and size”
“Keeps my hair soft”
“Good moisturizing”
“Cleans well”
“Works fine”
“As advertised”
“Rich lather”
“now its amazingly easy to brush her hair”
What buyers complain about
“Unpleasant chemical smell”
“Not very hydrating”
“Terrible pump”
“May be allergic”
“Ineffective”
“Price point doesn't match competitor's quality”
“Overpriced”
“The item was put in a box it didn't fit it”
“A little bit harsh for my daughter's hair”
“hair is oily”
Top return reasons
Common questions
- Is garnier fructis pure clean shampoo profitable to sell on Amazon United States?
- The niche generates $417K/yr across 44 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the garnier fructis pure clean shampoo niche?
- 7 brands and 125 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in garnier fructis pure clean shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.2%.
- When does demand for garnier fructis pure clean shampoo peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the garnier fructis pure clean shampoo niche?
- Listings span $1.88–$23.22; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.