Garnier Fructis Pure Clean Shampoo

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months

402K

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

9.1%

Market size, estimated

$417Ka year

Peak month

October3.0× the quietest month

Top search term

suave conditioner147K searches a year

Listings sell for $11.42 on average, from $1.88 to $23.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $11.42 that is $9K to $11K a year per listing.

Average price

$11.42under the $15 to $100 sweet spot

Price range

$1.88–$23.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$11K

Returns

0.2%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,108 within Conditioners. It carries 1,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#1,108in Conditioners

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,760per listing

Listings tracked

44

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

16

Successful launches

11Amazon's first-year sales bar

Average brand age

92 months