Is garlic shampoo profitable to sell on Amazon United States?

The niche generates $91K/yr across 17 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the garlic shampoo niche?

7 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in garlic shampoo?

Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Short Hair. The return rate is 0.8%.

When does demand for garlic shampoo peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the garlic shampoo niche?

Listings span $11.92–$44.30; the average listing price is $22.54 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.

garlic shampoo

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$22.54

avg listing price — sweet spot $15–$100

Price range

Great$11.92–$44.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great441.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Market size

Bad$91K

$91K/yr · 72K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, garlic shampoo is a $91K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

garlic shampoo market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 5.6%
Avg BSR: #2,393
Page quality: 0%
Prime: 94%
Sponsored: 82%
Out of stock: 4.8%
Avg brand age: 69 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Nora Ross, Inc.49%
Nutrine35%
Ever Ego Italy7%
Vita A to Zee3%
FARMASi2%
Ever Ego2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top garlic shampoo search terms

garlic shampoo26K/yr +7.3%5.0% conv.
nora ross garlic shampoo13K/yr -3.0%6.4% conv.
shampoo de ajo7K/yr +21.4%1.2% conv.
garlic shampoo for hair loss7K/yr +64.6%1.9% conv.
garlic shampoo for hair growth4K/yr -2.2%4.6% conv.
nora ross shampoo4K/yr +13.5%6.9% conv.
garlic shampoo and conditioner6K/yr -38.5%5.4% conv.
nora ross5K/yr +6.7%5.2% conv.

All search terms

Top garlic shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nora Ross Garlic Extract & Rosemary Strengthening Shampoo Hair Growth Shampoo with Thickening Support Clarifying Scalp Cleanse for Thinning & Fine Hair Cleansing Formula for Men & Women 32oz

Nora Ross, Inc.$22.574.4★1,208 rev

Nutrine Garlic Shampoo + Conditioner 20oz Combo Unscented

Nutrine$25.504.3★1,435 rev

Nora Ross Garlic Extract & Rosemary Strengthening Shampoo Hair Growth Shampoo with Thickening Support Clarifying Scalp Cleanse for Thinning & Fine Hair Cleansing Formula for Men & Women 32oz

Nora Ross, Inc.$22.804.4★603 rev

Nutrine Garlic Shampoo Unscented 20 Ounce (591ml) (Pack of 2)

Nutrine$20.584.3★162 rev

Nora Ross Garlic Extract & Rosemary Strengthening Shampoo and Conditioner Set Natural Shampoo and Hair Conditioner for Normal to Dry Brittle Hair All Natural Scalp Cleanser Formula 12 oz each

Nora Ross, Inc.$19.803.7★10 rev

Newest

by launch date

Nora Ross Garlic Extract & Rosemary Strengthening Shampoo and Conditioner Set Natural Shampoo and Hair Conditioner for Normal to Dry Brittle Hair All Natural Scalp Cleanser Formula 12 oz each

Nora Ross, Inc.$19.8010 rev

1y ago

Ever Ego Italy Impac Ego Garlic (Shampoo16.9 + Mask 16.9oz)

Ever Ego Italy$44.3021 rev

3y ago

Nora Ross Garlic Extract Daily Shampoo and Conditioner Set with Chamomile Scent Thickening Shampoo & Hydrating Conditioner Duo Color Safe Formula for Women and Men with Normal to Dry Hair 16oz

Nora Ross, Inc.$26.2866 rev

3y ago

Vita A to Zee Garlic Hair Shampoo & Conditioner with Anti DHT Blocker Garlic Natural Hair Treatment for Hair Growth Loss Thinning & Itchy Scalp Sulfate & Paraben Free Cruelty Free & Vegan

Vita A to Zee$21.1487 rev

5y ago

Vita A to Zee Garlic Hair Shampoo with Anti DHT Blocker Garlic Natural Hair Treatment for Hair Growth Thickening Loss Thinning & Itchy Scalp Sulfate & Paraben Free Cruelty Free & Vegan

Vita A to Zee$13.2887 rev

5y ago

What buyers say about garlic shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“It actually has a really nice herbal scent”

Quality-Overall14%

“Great product”

Suitability Straight Hair14%

“This shampoo helps my hair look thinker”

Efficiency7%

“Works”

Hair Styling7%

“AMAZING it really does make my hair looks great”

Soft Feel7%

“I like it seeing less hair loss the conditioner leaves my hair soft”

Durability7%

“Using a long time very good for me”

Hair Growth4%

“Stimulates hair growth”

Cleansing4%

“The shampoo is definitely strong so Im using it every other wash or when I want to deep clean my hair and scalp”

Advertised Vs Actual Product4%

“Does what is advertised”

What buyers complain about

Moist/Dry25%

“No moisture”

Allergies25%

“I'm allergic to those”

Suitability Short Hair25%

“Dried my hair out”

Top return reasons

Smell24%

Leak-Proof18%

Advertised Vs Actual Product9%

Size-Overall8%

Product Condition8%

Ingredients-Overall5%

Quality-Overall4%

Moist/Dry3%

Suitability Dry Skin3%

Suitability Short Hair3%

Common questions

Is garlic shampoo profitable to sell on Amazon United States?: The niche generates $91K/yr across 17 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the garlic shampoo niche?: 7 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in garlic shampoo?: Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Short Hair. The return rate is 0.8%.
When does demand for garlic shampoo peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the garlic shampoo niche?: Listings span $11.92–$44.30; the average listing price is $22.54 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.