gardenia perfume
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Price range
Great$5.08–$74.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$362K$362K/yr · 217K searches
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,970.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, gardenia perfume is a $362K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
gardenia perfume market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $313K–$375K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #391
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 3.2%
- Avg brand age
- 88 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
91
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Elizabeth Taylor33%
- Pacifica19%
- Bodycology14%
- Jovan12%
- Jungle Gardenia6%
- benatu6%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.0×
Top gardenia perfume search terms
- gardenia perfume96K/yr
- gardenia perfume for women32K/yr
- gardinia perfume for women12K/yr
- gardenia body spray9K/yr
- jungle gardenia perfume9K/yr
- elizabeth taylor gardenia4K/yr
- jungle gardenia perfume original7K/yr
- gardenia perfume oil5K/yr
- perfume de gardenia para mujer5K/yr
- pacifica tahitian gardenia4K/yr
Top gardenia perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elizabeth Taylor Womens Perfume Eau de Parfum Spray Gardenia 3.3 Fl Oz
Elizabeth Taylor$18.004.3★5,036 rev
Pacifica Tahitian Gardenia Perfume Spray 1oz Tropical Floral Fragrance with Gardenia Bloom Jasmine & Sweet Orange Warm Vanilla Coconut Notes Vegan & Cruelty-Free Clean Perfume for Women
Pacifica$21.744.3★2,128 rev
Jovan Island Gardenia Eau de Cologne Spray 1.5 fl oz (Pack of 1) Notes of Neroli Gardenia and Sandalwood Womens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$13.784.4★5,849 rev
Bodycology Long-Lasting Fragrance Body Mist Pure White Gardenia 8 fl oz
Bodycology$5.084.5★1,183 rev
Pacifica Tahitian Gardenia Perfumed Hair & Body Mist Alcohol-Free Spray Designed For Head-To-Toe Wear Vegan & Cruelty-Free 6 Fl Oz
Pacifica$11.374.2★1,680 rev
Newest
by launch dateBodycology Long-Lasting Fragrance Body Mist Pure White Gardenia 8 fl oz
Bodycology$5.081,183 rev
benatu Hair Perfume for Women Alcohol Free Long Lasting Fragrance Spray for Hydrating Shine Argan Oil Scented Hair Serum with Keratin & Elastin (Gardenia Grace) 2.7 fl oz
benatu$10.64391 rev
Gucci Flora Gorgeous Gardenia for Women 0.33 oz Eau de Parfum Spray Travel Spray
Gucci$28.123,547 rev
Twist Floral No. 40 - Eau De Parfum Inspired by G. Flora Gorgeous Gardenia Long Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml | 3.4 fl. oz.
HOUSE OF TWIST$29.89126 rev
Kiele Gardenia Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin 3.4 oz
Ua Body$26.6229 rev
Trending
90-day click momentumPacifica Tahitian Gardenia Perfume Spray 1oz Tropical Floral Fragrance with Gardenia Bloom Jasmine & Sweet Orange Warm Vanilla Coconut Notes Vegan & Cruelty-Free Clean Perfume for Women
Pacifica$21.744.3★
Kiele Gardenia Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin 3.4 oz
Ua Body$26.624.1★
kai perfume oil a fresh beautiful light gardenia scent wrapped in white exotics 1/8 oz perfume roll-on | long lasting serene vegan clean and inspired by memories of Hawaiian vacations
kai$51.944.3★
Pacifica Tahitian Gardenia Perfumed Hair & Body Mist Alcohol-Free Spray Designed For Head-To-Toe Wear Vegan & Cruelty-Free 6 Fl Oz
Pacifica$11.374.2★
Bodycology Pure White Gardenia 8 fl.oz. Fragrance Mist Spray For Women (Pack of 2) Bodycology
Bodycology$15.594.4★
What buyers say about gardenia perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful fragrance”
“Fair price”
“Longevity is good”
“You can tell it is made with care”
“Bottle size, versatility, leakage, scent intensity, freshness, effectiveness”
“would definitely recommend getting this for yourself AND as a gift because its just that good”
“Accurate description”
“I love how light”
“Perfect for summer”
“Doesn't cause me any skin irritation either”
What buyers complain about
“Scent does not last”
“then wears off pretty quickly”
“Not worth the cost”
“False claim”
“Not strong enough”
“very small”
“spray piece got clogged almost right away”
“Diluted”
“So bad for hair”
“if you're allergic after you try it the seller will not refund your money”
Top return reasons
Common questions
- Is gardenia perfume profitable to sell on Amazon United States?
- The niche generates $362K/yr across 14 tracked products. 90-day search growth is +25.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the gardenia perfume niche?
- 11 brands and 91 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in gardenia perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- When does demand for gardenia perfume peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the gardenia perfume niche?
- Listings span $5.08–$74.03; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 1,970 reviews — the moat a new listing must climb.