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Gardenia Lotion

Fail

The top 5 products take 87% of clicks, so Gardenia Lotion is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$479K/yr316K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
87%top-5 click share · 7 brands · 84 sellers

Flapen Score

Gardenia Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Gardenia Lotion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gardenia Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Gardenia Lotion 316K times last year and spent an estimated $479K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
6.3%
Market size, estimated
$479Ka year
Peak month
December2.2× the quietest month
Top search term
royal musk sweet powdery92K searches a year

02 · Price

A sale here is worth $24.12.

Listings sell for $24.12 on average, from $12.60 to $42.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $24.12 that is $24K to $30K a year per listing.

Average price
$24.12inside the $15 to $100 sweet spot
Price range
$12.60–$42.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,291 within Dusting Powders. It carries 2,724 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#1,291in Dusting Powders
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,724per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Gardenia Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

84

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Brand 149%
  • Brand 221%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Gardenia Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Gardenia Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal musk sweet powdery92K/yr
  • powder perfume29K/yr
  • royal musk34K/yr
  • white diamonds body powder15K/yr
  • sweet powdery perfume royal musk20K/yr
  • ciel11K/yr
  • white shoulders powder12K/yr
  • powdery perfume for women11K/yr
  • powder perfume for women12K/yr
  • powdery perfume11K/yr

Reviews and returns

What reviews say buyers love and hate about Gardenia Lotion

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
0.6%of orders come back
“Has weird smell”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gardenia Lotion questions

Answered from the same tracked data.