Gardenia
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $49K a year here, so Gardenia is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $49K/yr91K searches / yr
- 90-day growth
- +35.5%search demand this quarter
- Competition
- 43%top-5 click share · 35 brands · 673 sellers
Flapen Score
Gardenia against its category
The dotted line is the Beauty & Personal Care average. Past it, Gardenia is stronger. Inside it, weaker.
Market
The Gardenia market on Amazon at a glance
Shoppers on Amazon United States searched for Gardenia 91K times last year and spent an estimated $49K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +35.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $49Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- gardenia71K searches a year
02 · Price
A sale here is worth $19.65.
Listings sell for $19.65 on average, from $4.90 to $173.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.65 that is $0 to $2K a year per listing.
- Average price
- $19.65inside the $15 to $100 sweet spot
- Price range
- $4.90–$173.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #794 within Women's. It carries 1,368 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 93%
- Out of stock, average day
- 6.3%
- Average rank
- #794in Women's
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 1,368per listing
- Listings tracked
- 43
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Gardenia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shrub 2.5 Qt. August Beauty Gardenia
- Price
- $16.04
- Rating
- 4.1/5
- Reviews
- 1,587
- Age
- 5y ago

Perfect Plants Frostproof Gardenia Live Plant 1 Gallon Pot
- Price
- $18.61
- Rating
- 4.2/5
- Reviews
- 2,494
- Age
- 11y ago

Shrub Frostproof Gardenia 2.5 Qt White Blooms
- Price
- $15.26
- Rating
- 4.0/5
- Reviews
- 1,678
- Age
- 6y ago

Perfect Plants Jubilation Gardenia by Southern Living in 1 Gal. Growers Pot | Fragrant Compact White Flowering Shrub | Blooms Spring Through Fall | Attracts Pollinators | Easy to Grow | Zones 7-10
- Price
- $26.65
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 7mo ago

Bodycology Long-Lasting Fragrance Body Mist Pure White Gardenia 8 fl oz
- Price
- $5.08
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 1y ago
Trending
estimated 90-day click momentum
CarpetC 200+ Gardenia Seeds for Planting Perennial Fragrant Evergreen Gardenia jasminoides Cape Jasmine Non-GMO Heirloom White Flower Blooms & Glossy Foliage for Home Containers Borders & Gardens
- Price
- $6.94
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 5mo ago

Pacifica Tahitian Gardenia Perfume Spray 1oz Tropical Floral Fragrance with Gardenia Bloom Jasmine & Sweet Orange Warm Vanilla Coconut Notes Vegan & Cruelty-Free Clean Perfume for Women
- Price
- $21.74
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 16y ago

2 Gallon Southern Living Plant Collection Gardenia Diamond Spire Shrub
- Price
- $29.01
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 3y ago

Shrub Frostproof Gardenia 2.5 Qt White Blooms
- Price
- $15.26
- Rating
- 4.0/5
- Reviews
- 1,678
- Age
- 6y ago

Gardenia Fruit - 8.81oz/250g Pure Natural Chinese Herbal Medicine- Cape Jasmine Fruit- Dried Whole Herbal Spice for Tea Cooking (Dried Gardenia Fruit)
- Price
- $15.39
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago
Newest
by launch date
CarpetC 200+ Gardenia Seeds for Planting Perennial Fragrant Evergreen Gardenia jasminoides Cape Jasmine Non-GMO Heirloom White Flower Blooms & Glossy Foliage for Home Containers Borders & Gardens
- Price
- $6.94
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 5mo ago

Perfect Plants Jubilation Gardenia by Southern Living in 1 Gal. Growers Pot | Fragrant Compact White Flowering Shrub | Blooms Spring Through Fall | Attracts Pollinators | Easy to Grow | Zones 7-10
- Price
- $26.65
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 7mo ago

220+ Gardenia Seeds for Home Garden Planting White Fragrant Flowers and Glossy Green Leaves Attracts Butterflies and Bees
- Price
- $6.30
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 8mo ago

200 Gardenia Seeds (Gardenia Jasminoides) Non-GMO Perennial Evergreen Highly Fragrant Pure White Blooms for Home Garden Pots Borders
- Price
- $6.97
- Rating
- 2.9/5
- Reviews
- 27
- Age
- 10mo ago

Gardenia Fruit - 8.81oz/250g Pure Natural Chinese Herbal Medicine- Cape Jasmine Fruit- Dried Whole Herbal Spice for Tea Cooking (Dried Gardenia Fruit)
- Price
- $15.39
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 rising
Sellers
673
Est. top-5 brand share
61%
Top 20: 90%
Est. top-5 click share
43%
Top 20: 81%
Open market
36%
- Generic25%
- PERFECT PLANTS17%
- Southern Living8%
- Bodycology6%
- COCORRÍNA4%
- Elizabeth Taylor4%
Demand
Gardenia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.5×
Search terms
Top Gardenia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gardenia71K/yr
- gardenias8K/yr
- gardenia scent4K/yr
- white gardenia5K/yr
- gardinia3K/yr
Reviews and returns
What reviews say buyers love and hate about Gardenia
We read the reviews and the return reasons for every product selling here.
“Scent doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gardenia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









