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Gardeners Hand Cream

Fail

The top 5 brands take 100% of clicks, so Gardeners Hand Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$33K/yr15K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
80%top-5 click share · 3 brands · 421 sellers

Flapen Score

Gardeners Hand Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Gardeners Hand Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gardeners Hand Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Gardeners Hand Cream 15K times last year and spent an estimated $33K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
13.8%
Market size, estimated
$33Ka year
Peak month
December7.4× the quietest month
Top search term
gardeners hand cream13K searches a year

02 · Price

A sale here is worth $16.55.

Listings sell for $16.55 on average, from $5.88 to $40.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.55 that is $2K to $4K a year per listing.

Average price
$16.55inside the $15 to $100 sweet spot
Price range
$5.88–$40.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,287 within Foot & Hand Care. It carries 1,413 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
70%
Out of stock, average day
1.9%
Average rank
#1,287in Foot & Hand Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,413per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
87 months

Products

Top Gardeners Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

421

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 29%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Gardeners Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Reviews and returns

What reviews say buyers love and hate about Gardeners Hand Cream

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.2%of orders come back
“The smell is so strong”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gardeners Hand Cream questions

Answered from the same tracked data.