Gaoy Gel Nail Polish

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

2.7%

Market size, estimated

$792Ka year

Peak month

July1.6× the quietest month

Top search term

gaoy gel polish1.0M searches a year

Listings sell for $13.17 on average, from $5.84 to $38.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $13.17 that is $20K to $26K a year per listing.

Average price

$13.17under the $15 to $100 sweet spot

Price range

$5.84–$38.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$26K

Returns

1.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Nail Polish. It carries 4,415 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Nail Polish

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,415per listing

Listings tracked

35

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months