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Gallon Sunscreen

Fail

Shoppers spend an estimated $35K a year here, so Gallon Sunscreen is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$35K/yr8K searches / yr
90-day growth
+146.7%search demand this quarter
Competition
85%top-5 click share · 8 brands · 26 sellers

Flapen Score

Gallon Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Gallon Sunscreen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gallon Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Gallon Sunscreen 8K times last year and spent an estimated $35K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+146.7%
Conversion, latest week
5.3%
Market size, estimated
$35Ka year
Peak month
June8.2× the quietest month
Top search term
gallon sunscreen6K searches a year

02 · Price

A sale here is worth $78.79.

Listings sell for $78.79 on average, from $10.83 to $156.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $78.79 that is $0 to $8K a year per listing.

Average price
$78.79inside the $15 to $100 sweet spot
Price range
$10.83–$156.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #901 within Sunscreens & Tanning Products. It carries 4,440 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.4%
Average rank
#901in Sunscreens & Tanning Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,440per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Gallon Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

26

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 142%
  • Brand 226%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Gallon Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Reviews and returns

What reviews say buyers love and hate about Gallon Sunscreen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
10%of negative reviews mention “Motor Power”
1.0%of orders come back
“Defective pump”
A buyer, on “Motor Power”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gallon Sunscreen questions

Answered from the same tracked data.