gallon sunscreen
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+146.7%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$78.79avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$10.83–$156.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,440.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, gallon sunscreen is a $35K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
gallon sunscreen market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $39K–$59K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #901
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 1.4%
- Avg brand age
- 70 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
26
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
5%
- Banana Boat42%
- Myderm26%
- Supergoop!10%
- Rocky Mountain Sunscreen9%
- CoreTex4%
- Amazon Brand - Solimo4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +146.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Top gallon sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banana Boat Sport Ultra SPF 50 Sunscreen Lotion 128 Fl Oz Oxybenzone Free (Pack of 1)
Banana Boat$91.934.6★18,656 rev
MyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection
Myderm$93.894.4★34 rev
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
Supergoop!$55.654.6★3,763 rev
Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz
Rocky Mountain Sunscreen$156.844.6★176 rev
Amazon Basics Sport Body Sunscreen Lotion SPF 50 Water Resistant (80min) Fragrance Free Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 fl oz 6-Pack
Amazon Brand - Solimo$31.074.4★6,451 rev
Newest
by launch date
MyDerm Ultra-moisturizing SPF 50 KIDS Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection
Myderm$92.814 rev
Vacation Classic SPF 50 Sunscreen Lotion 20 Fluid Ounces - Invisible No White Cast Water-Resistant Body Sunscreen Dermatologist-Tested Family Size Vegan
VACATION$42.49631 rev
MyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection
Myderm$93.8934 rev
CoreTex Sun X 30+ SPF Broad Spectrum Sunscreen Lotion - 1 Gallon Jug & Pump Bottle of Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes
CoreTex$123.43263 rev
CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Lotion - 1 Gallon Jug & Pump Bottle of Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes
CoreTex$127.9579 rev
Trending
90-day click momentumMyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection
Myderm$93.894.4★
Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz
Rocky Mountain Sunscreen$156.844.6★
Banana Boat Sport Ultra SPF 50 Sunscreen Lotion 128 Fl Oz Oxybenzone Free (Pack of 1)
Banana Boat$91.934.6★
MyDerm Ultra-moisturizing SPF 50 KIDS Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection
Myderm$92.814.0★
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
Supergoop!$55.654.6★
What buyers say about gallon sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Nice scent”
“Affordable”
“its very good quality sunscreen”
“Use it like a regular lotion, keeps your skin protected and soft”
“easy go to use”
“Good size”
“Glides on smoothly”
“Lightweight”
“The SPF 50 protection works well”
“It absorbs nicely”
What buyers complain about
“Defective pump”
“Did it also make three of five people in my household break out in a rash”
“It doesnt smell very good”
“Absurdly expensive”
“Bottle leaks”
“Broke skin out”
“it is a big bottle”
“its a bit thick”
“although I would have put up with it if I could get past the stickiness”
“Its very greasy and broke me out”
Top return reasons
Common questions
- Is gallon sunscreen profitable to sell on Amazon United States?
- The niche generates $35K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +146.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the gallon sunscreen niche?
- 8 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in gallon sunscreen?
- Top complaints mined from reviews: Motor Power, Allergies, Smell. The return rate is 1.0%.
- When does demand for gallon sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
- What does it cost to enter the gallon sunscreen niche?
- Listings span $10.83–$156.84; the average listing price is $78.79 (sweet spot $15–$100). The average incumbent carries 4,440 reviews — the moat a new listing must climb.