g&h deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible77.44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$37.32avg listing price — sweet spot $15–$100
Price range
Incredible$17.26–$84.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 49K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, g&h deodorant is a $70K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
g&h deodorant market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,473
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 7.7%
- Avg brand age
- 76 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Legacy of Clean41%
- g&h36%
- Generic11%
- G&H9%
- toxba2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top g&h deodorant search terms
- amway deodorant14K/yr
- g&h10K/yr
- g&h protect deodorant14K/yr
- desodorante amway5K/yr
- g&h deodorant6K/yr
Top g&h deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G H Protect Antiperspirant Deodorant All-Skin-Type Roll-On 3.38 fl.oz MFG Date Printed Plant-Based Fast-Drying Long-Lasting Formula Stay Fresh Dry for 2 Days w/o White Marks on Skin/Clothes FINAL SALE
Legacy of Clean$21.584.7★36 rev
3 x G&H Protect + Deodorant & Anti-Perspirant Roll-on 100 ml (New Package)
g&h$49.084.4★219 rev
2 Pack Set G&H Protect Bar Soap Sulfate Free 5.29oz Each Clean-Scented
G&H$17.264.5★245 rev
Protect+Deodorant & Anti-Perspirant Roll-on - WITH PLANT-BASED GOODNESS 100ml (2 Pack of)
Generic$37.165.0★1 rev
G&H NOURISH+Complexion Bar soap 250 G. Contains an exclusive blend of Orange Blossom Honey Shea Butter and Pumpkin Seed Oil.
G&H$24.124.4★141 rev
Newest
by launch date
Protect G H Plant-Based Antiperspirant Roll-On Deodorant 2 Pack 100 ml (3.4 fl.oz Each) With Cica Complex Water Prebiotics & Green Tea - Long Lasting Protection - Vegan & Cruelty-Free No Residue
toxba$35.732 rev
Protect+Deodorant & Anti-Perspirant Roll-on - WITH PLANT-BASED GOODNESS 100ml (2 Pack of)
Generic$37.161 rev
Nourish Body wash 400ml
Generic$39.442 rev
G H Protect Antiperspirant Deodorant All-Skin-Type Roll-On 3.38 fl.oz MFG Date Printed Plant-Based Fast-Drying Long-Lasting Formula Stay Fresh Dry for 2 Days w/o White Marks on Skin/Clothes FINAL SALE
Legacy of Clean$21.5836 rev
G H Protect Antiperspirant Deodorant All-Skin-Type Roll-On 2X3.38 fl.oz Plant-Based Fast-Drying Long-Lasting Formula Stay Fresh & Dry for 48 Hours w/o White Marks on Skin/Clothes FINAL SALE w/o RETURN
Legacy of Clean$26.8845 rev
Trending
90-day click momentumProtect G H Plant-Based Antiperspirant Roll-On Deodorant 2 Pack 100 ml (3.4 fl.oz Each) With Cica Complex Water Prebiotics & Green Tea - Long Lasting Protection - Vegan & Cruelty-Free No Residue
toxba$35.735.0★
Protect+Deodorant & Anti-Perspirant Roll-on - WITH PLANT-BASED GOODNESS 100ml (2 Pack of)
Generic$37.165.0★
Nourish Body wash 400ml
Generic$39.445.0★
G H Protect Antiperspirant Deodorant All-Skin-Type Roll-On 3.38 fl.oz MFG Date Printed Plant-Based Fast-Drying Long-Lasting Formula Stay Fresh Dry for 2 Days w/o White Marks on Skin/Clothes FINAL SALE
Legacy of Clean$21.584.7★
2 Pack Set G&H Protect Bar Soap Sulfate Free 5.29oz Each Clean-Scented
G&H$17.264.5★
What buyers say about g&h deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“It dries quickly”
“It evens my skin tone”
“Precio - fácil de usar”
“Pleasant fragrance”
“It protects me the whole day”
“New style”
“Everything as advertised”
“Cleans your body very well”
“I had no skin irritation”
What buyers complain about
“Usually old product”
“I have extremely sensitive skin as it breaks out easily”
“it is to expensive to buy if I can get it for a cheaper price I would definitely commit to buying more of it”
“I have eczema”
“just not as good”
Top return reasons
Common questions
- Is g&h deodorant profitable to sell on Amazon United States?
- The niche generates $70K/yr across 9 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the g&h deodorant niche?
- 5 brands and 91 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in g&h deodorant?
- Top complaints mined from reviews: Product Condition, Sensitivity-Overall, Value For Money. The return rate is 2.0%.
- When does demand for g&h deodorant peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the g&h deodorant niche?
- Listings span $17.26–$84.64; the average listing price is $37.32 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.