Skip to content

Furiden Hair Straightener and Curler 2 in 1

Fail

Shoppers spend an estimated $71K a year here, so Furiden Hair Straightener and Curler 2 in 1 is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$71K/yr56K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
40%top-5 click share · 25 brands · 56 sellers

Flapen Score

Furiden Hair Straightener and Curler 2 in 1 against its category

The dotted line is the Beauty & Personal Care average. Past it, Furiden Hair Straightener and Curler 2 in 1 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furiden Hair Straightener and Curler 2 in 1 market on Amazon at a glance

Shoppers on Amazon United States searched for Furiden Hair Straightener and Curler 2 in 1 56K times last year and spent an estimated $71K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
2.7%
Market size, estimated
$71Ka year
Peak month
December3.1× the quietest month
Top search term
curling straightener18K searches a year

02 · Price

A sale here is worth $47.09.

Listings sell for $47.09 on average, from $17.39 to $165.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.09 that is $0 to $5K a year per listing.

Average price
$47.09inside the $15 to $100 sweet spot
Price range
$17.39–$165.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #72 within Irons. It carries 5,163 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#72in Irons
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,163per listing
Listings tracked
42

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Furiden Hair Straightener and Curler 2 in 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

56

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

40%

Top 20: 83%

Open market

37%

  • Brand 118%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Furiden Hair Straightener and Curler 2 in 1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Furiden Hair Straightener and Curler 2 in 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curling straightener18K/yr
  • flat iron and curling iron combo19K/yr
  • hair straightener curler combo8K/yr
  • curler straightener combo5K/yr
  • curling flat iron for long hair3K/yr
  • curling and straightening iron in one2K/yr
  • hair curler straightener 2 in 1604/yr

Reviews and returns

What reviews say buyers love and hate about Furiden Hair Straightener and Curler 2 in 1

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Durability”
5.9%of orders come back
“didn't hold”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Furiden Hair Straightener and Curler 2 in 1 questions

Answered from the same tracked data.