Is funny bunny gel nail polish profitable to sell on Amazon United States?

The niche generates $607K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the funny bunny gel nail polish niche?

11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in funny bunny gel nail polish?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 1.3%.

When does demand for funny bunny gel nail polish peak?

Demand peaks in Feb–Apr–May–Jun; the busiest month runs 3.4× the quietest.

What does it cost to enter the funny bunny gel nail polish niche?

Listings span $6.01–$21.55; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 12,530 reviews — the moat a new listing must climb.

funny bunny gel nail polish

Worth a look

Shows low returns (1.3%), but a deep review moat (12,530 avg reviews) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$607K

$607K/yr · 902K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$6.01–$21.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.88

avg listing price — sweet spot $15–$100

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad12,530.42

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, funny bunny gel nail polish is a $607K/yr Amazon United States market (902K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Apr–May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

funny bunny gel nail polish market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $593K–$790K; units × avg price
Conversion rate: 6.8%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.8%
Avg brand age: 45 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

12%

beetles Gel Polish20%
OPI20%
Double Rhythm18%
GAOY13%
modelones12%
DAISY DND5%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Feb, Apr, May, Jun · busiest ÷ quietest = 3.4×

Open Trend

Top funny bunny gel nail polish search terms

milky white gel polish401K/yr +14.9%8.0% conv.
funny bunny gel nail polish180K/yr -10.0%5.8% conv.
milky gel polish44K/yr -3.5%2.5% conv.
opi funny bunny gel polish38K/yr -26.9%5.8% conv.
milky gel nail polish31K/yr +10.9%2.0% conv.
milky white gel nail polish33K/yr +11.8%6.9% conv.
off white gel nail polish21K/yr +15.3%3.1% conv.
dnd milky white gel polish21K/yr +19.2%3.6% conv.
milk white gel polish16K/yr -0.1%6.3% conv.
milky white13K/yr +18.8%4.9% conv.

All search terms

Top funny bunny gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Milky White Gel Nail Polish - 15ml Neutral Jelly Nude Nail Polish Base Color Nail Concealer Sheer Translucent Effect Soak Off UV LED French Nail Art Salon DIY Manicure Gift for Women 0.5Oz

beetles Gel Polish$6.344.5★13,080 rev

OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.554.5★426 rev

Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)

Double Rhythm$6.874.4★7,147 rev

modelones Milky White Gel Nail Polish Nail Polish Natural Color Translucent Jelly Soak Off LED Clear Coat Soap Nails Art White French Gel Polish15 ML

modelones$6.024.4★3,322 rev

GAOY Jelly Gel Nail Polish 16ml Sheer Translucent Soak Off Gel Polish UV Light Cure for Nail Art DIY 2899 Jelly White

GAOY$6.834.4★12,989 rev

Newest

by launch date

Makartt Milky White Gel Nail Polish: 15ML Hema-Free Neutral Jelly White Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women

Makartt$6.162,902 rev

5mo ago

OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.52624 rev

9mo ago

OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.55426 rev

9mo ago

Beetles Milky White Gel Top Coat 15ML - 2-in-1 No Wipe Top Coat Gel Nail Polish Non Yellowing White Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Nails Art Design Manicure Gifts for Women

beetles Gel Polish$8.3256 rev

1y ago

modelones White Gel Nail Polish 6 Colors Milky White Cat Eye Gel Polish Set with Magnet Nude Jelly Soak Off Nail Kit Manicure DIY Nail Art Salon Home Gift

modelones$9.6921,797 rev

1y ago

What buyers say about funny bunny gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Colors are as described”

Quality-Overall9%

“Awesome quality”

Ease Of Application5%

“Easy application”

Ease Of Use4%

“Easy to use”

Durability3%

“It is durable”

Value For Money3%

“Worth the price”

Stitch/Finish/Polish3%

“Smooth finish”

Soft Feel3%

“Like it stays ever so slightly soft”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Thickness2%

“The gel is super thick”

What buyers complain about

Color16%

“Not the right color”

Thickness10%

“the formula was thick”

Quality-Overall10%

“cheap quality”

Adhesion/Stickiness6%

“still felt sticky”

Durability5%

“the durability just wasnt there for me”

Moist/Dry4%

“dried”

Allergies4%

“Allergic Reaction”

Value For Money3%

“Not worth the price”

Advertised Vs Actual Product3%

“very misleading”

Smell3%

“has a very strong unpleasant smell to it”

Top return reasons

Color45%

Advertised Vs Actual Product12%

Functionality-Overall8%

Thickness4%

Quality-Overall3%

Moist/Dry3%

Adhesion/Stickiness3%

Paint Quality2%

Texture/Consistency-Overall2%

Smell2%

Common questions

Is funny bunny gel nail polish profitable to sell on Amazon United States?: The niche generates $607K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the funny bunny gel nail polish niche?: 11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in funny bunny gel nail polish?: Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 1.3%.
When does demand for funny bunny gel nail polish peak?: Demand peaks in Feb–Apr–May–Jun; the busiest month runs 3.4× the quietest.
What does it cost to enter the funny bunny gel nail polish niche?: Listings span $6.01–$21.55; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 12,530 reviews — the moat a new listing must climb.