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funga soap

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 84Competition 19Returns 98Price range 54Avg price 70Brand share 36Review moat 22Quality gap 27

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.42

avg listing price — sweet spot $15–$100

Price range

Good$6.98–$24.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,057.69

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 34K searches

According to Flapen's Amazon United States niche tracking, funga soap is a $45K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

funga soap market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$43K–$58K
units × avg price
Conversion rate
9.2%
Avg BSR
#221
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.0%
Avg brand age
76 months
Avg seller age
142 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

39

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Kerasal45%
  • Pedifix18%
  • Botanic Hearth12%
  • Derma-Nu4%
  • FUNGICURE3%
  • ProBliva3%
  • Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -3.2% search growth over the last 90 days.
1K800Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top funga soap search terms

  • antifungal foot wash9K/yr
  • antibacterial foot soap7K/yr
  • tea tree foot wash7K/yr
  • athletes foot wash6K/yr
  • anti fungal foot wash3K/yr
  • nail fungus soap2K/yr
All search terms

Top funga soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$14K45%$20K60%$27K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about funga soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Clean scent”

Quality-Overall10%

“No complaints”

Efficiency8%

“Works well”

Soft Feel8%

“Nice and soft”

Cleansing7%

“Cleans well,”

Moist/Dry5%

“dries quickly”

Value For Money5%

“Good value for money”

Lather4%

“Best lather”

Advertised Vs Actual Product3%

“Works as advertised”

Suitability Combination Skin3%

“works well with sensitive skin”

What buyers complain about

Smell25%

“Very strong scent”

Allergies10%

“very itchy skin that was driving NUTS”

Functionality-Overall6%

“Not effective”

Leak-Proof4%

“bottle was leaking”

Value For Money3%

“Over priced”

Sensitivity-Overall3%

“Not for sensitive skin”

Advertised Vs Actual Product3%

“Not as advertised”

Moist/Dry3%

“causes VERY DRY SKIN”

Size-Overall3%

“Small size”

Skin Health3%

“burnt my skin so bad”

Top return reasons

Leak-Proof26%
Smell19%
Motor Power13%
Advertised Vs Actual Product10%
Size-Overall7%
Sensitivity-Overall5%
Value For Money4%
Functionality-Overall4%
Ingredients-Overall2%
Defective Material/Parts1%

Common questions

Is funga soap profitable to sell on Amazon United States?
The niche generates $45K/yr across 13 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Skip it (40/100).
How competitive is the funga soap niche?
11 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in funga soap?
Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.4%.
When does demand for funga soap peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the funga soap niche?
Listings span $6.98–$24.50; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 10,058 reviews — the moat a new listing must climb.