fun lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great230.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Great$6.95–$55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 49K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fun lip gloss is a $86K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fun lip gloss market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #2,586
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 56%
- Out of stock
- 7.3%
- Avg brand age
- 51 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Chicken Poop84%
- Simone Chickenbone8%
- Espoma8%
- COOP POOP1%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -19.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top fun lip gloss search terms
- chicken poop lip balm30K/yr
- chicken poop13K/yr
- chicken poop chapstick6K/yr
Top fun lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chicken Poop Lip Junk 3-Pack of Favorites
Chicken Poop$10.964.4★23 rev
Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (6)
Chicken Poop$16.945.0★13 rev
Chicken Poop Lip Junk Multi-Pack Set of 4 | Natural Lip Care Value Set | Moisturizing Beeswax Vitamin E Avocado Oil | Original Lavender Coconut Mint Flavor | SPF 35 Zinc Lip Balm
Chicken Poop$12.935.0★2 rev
Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (2)
Chicken Poop$9.945.0★13 rev
Espoma Organic Chicken Manure 25 lb. Bag. All Natural & Organic Fertilizer for All Flowers Vegetables Trees and Shrubs. for Organic Gardening.
Espoma$29.664.7★1,306 rev
Newest
by launch dateChicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (6)
Chicken Poop$16.9413 rev
Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (2)
Chicken Poop$9.9413 rev
Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (4)
Chicken Poop$13.9411 rev
Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (2)
Chicken Poop$9.8911 rev
PACK OF 4 - .15 oz. COCONUT Chicken Poop Lip Balm Value Set | Moisturizing Lip Balm for Dry Chapped Lips | Natural Beeswax Formula with Vitamin E | Coconut Oil
Chicken Poop$13.563 rev
Trending
90-day click momentum
Chicken Poop Lip Junk Lip Glac Trio | La Chick Poo Poo Tinted Moisturizer Combo Pack | Natural Lip Color MAUVE NUDE PINK | Set of 3 Lip Balms
Chicken Poop$11.915.0★
Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (4)
Chicken Poop$13.945.0★
Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (2)
Chicken Poop$9.895.0★
Chicken Poop ORIGINAL FLAVOR Lip Junk | 6 PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula
Chicken Poop$16.915.0★
Chicken Poop Lip Junk Multi-Pack Set of 4 | Natural Lip Care Value Set | Moisturizing Beeswax Vitamin E Avocado Oil | Original Lavender Coconut Mint Flavor | SPF 35 Zinc Lip Balm
Chicken Poop$12.935.0★
What buyers say about fun lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't dry my lips out”
“Great quality lip balm”
“Smooth and creamy”
“give it as gifts to all of my friends”
“Its soft, it smells good, and my lips have been in great shape ever since the first time I tried it”
“Good product, effective within weeks”
“Love this product as it is all clean ingredients & essential oils”
“Best lip balm”
“Good lip protection”
“Natural ingredients product”
What buyers complain about
“No taste, goes over lipstick well, and actually moisturizes instead of drying lips out”
“My lips are always so dry”
Top return reasons
Common questions
- Is fun lip gloss profitable to sell on Amazon United States?
- The niche generates $86K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the fun lip gloss niche?
- 4 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fun lip gloss?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for fun lip gloss peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the fun lip gloss niche?
- Listings span $6.95–$55.93; the average listing price is $17.92 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.