Fun Lip Gloss

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

49K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

9.8%

Market size, estimated

$86Ka year

Peak month

December4.4× the quietest month

Top search term

chicken poop lip balm30K searches a year

Listings sell for $17.92 on average, from $6.95 to $55.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.92 that is $2K to $4K a year per listing.

Average price

$17.92inside the $15 to $100 sweet spot

Price range

$6.95–$55.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.0%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #2,586 within Lip Care. It carries 230 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

33%

Out of stock, average day

7.3%

Average rank

#2,586in Lip Care

Average rating

4.82 starsAmazon United States average 4.42 stars

Average reviews

230per listing

Listings tracked

18

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months