fuel my fire tanning lotion
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Price range
Great$7.15–$44.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,693.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$20K$20K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, fuel my fire tanning lotion is a $20K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fuel my fire tanning lotion market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $26K–$31K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 9.4%
- Avg brand age
- 80 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
1%
- B.TAN52%
- Devoted Creations35%
- European Gold4%
- ED HARDY4%
- Supre2%
- Australian Gold2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -30.2% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×
Top fuel my fire tanning lotion search terms
- fuel my fire tanning lotion16K/yr
- b tan tanning bed lotion6K/yr
- fuel my fire tanning lotion tingle4K/yr
- b.tan tanning bed lotion3K/yr
Top fuel my fire tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fuel My Fire Super Sizzling Black Bronzing Lotion 12.25oz
Devoted Creations$31.354.4★1,296 rev
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.444.3★1,613 rev
b.tan Tanning Oil & UV Tan Bed Lotion Kit | Best Dark Sun Tanner Bundle - Fast Tinted Indoor Outdoor Browning Accelerator Cream & Dark Bronzing Spray Body Tan Extender No Suntan Protection
B.TAN$19.754.3★361 rev
b.tan Sun Tanning Lotion | Tan Accelerator - Best Tinted Browning Cream Brown Intensifier Bronzing Lotion No SPF Packed with DHA Boosters Mango Butter & Peptides Austrailian Brand 8.45 Fl Oz
B.TAN$12.683.9★85 rev
b.tan UV Tanning Bed Lotion | Darkest Tanning Lotion - Tinted Indoor Outdoor Tan Bronzer Accelerator Best Browning Body Tan Extender No Sun Protection 12 Fl Oz
B.TAN$14.784.3★687 rev
Newest
by launch dateb.tan Tanning Oil & UV Tan Bed Lotion Kit | Best Dark Sun Tanner Bundle - Fast Tinted Indoor Outdoor Browning Accelerator Cream & Dark Bronzing Spray Body Tan Extender No Suntan Protection
B.TAN$19.75361 rev
Snooki One Hot Mama Tingle bronzer with Hot Skin Stimulators Tattoo Color Shield & Skin Firming 12oz
Supre$33.7485 rev
b.tan Sun Tanning Lotion | Tan Accelerator - Best Tinted Browning Cream Brown Intensifier Bronzing Lotion No SPF Packed with DHA Boosters Mango Butter & Peptides Austrailian Brand 8.45 Fl Oz
B.TAN$12.6885 rev
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.441,613 rev
b.tan UV Tanning Bed Lotion | Darkest Tanning Lotion - Tinted Indoor Outdoor Tan Bronzer Accelerator Best Browning Body Tan Extender No Sun Protection 12 Fl Oz
B.TAN$14.78687 rev
Trending
90-day click momentumSnooki One Hot Mama Tingle bronzer with Hot Skin Stimulators Tattoo Color Shield & Skin Firming 12oz
Supre$33.744.1★
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
ED HARDY$21.554.4★
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.444.3★
b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
B.TAN$9.534.4★
What buyers say about fuel my fire tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt smell bad”
“Great value”
“Color is good”
“Quality, and marketing of product being true”
“Love it and it makes me darker each time I tan with it definitely recommended”
“Works great and does the job”
“As advertised”
“My skin feels super soft”
“Great moisturizer”
“Smells great an helps with dry skin”
What buyers complain about
“the color was gone”
“the scent is strong”
“this hardly works”
“Stained Skin”
“Gave me a rash”
“it's not as good as a more expensive brand”
“Its also overpriced”
“Arrived leaking, mess”
“Not a lotion for seasoned tanners”
“The lotion was thick and chunky”
Top return reasons
Common questions
- Is fuel my fire tanning lotion profitable to sell on Amazon United States?
- The niche generates $20K/yr across 15 tracked products. 90-day search growth is -30.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the fuel my fire tanning lotion niche?
- 7 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fuel my fire tanning lotion?
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.7%.
- When does demand for fuel my fire tanning lotion peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.
- What does it cost to enter the fuel my fire tanning lotion niche?
- Listings span $7.15–$44.49; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 6,693 reviews — the moat a new listing must climb.