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Fsa Men

Fail

The top 5 brands take 100% of clicks, so Fsa Men is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$192K/yr137K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
81%top-5 click share · 4 brands · 30 sellers

Flapen Score

Fsa Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Men market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Men 137K times last year and spent an estimated $192K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
7.7%
Market size, estimated
$192Ka year
Top search term
black wolf55K searches a year

02 · Price

A sale here is worth $18.26.

Listings sell for $18.26 on average, from $8.04 to $39.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $18.26 that is $37K to $46K a year per listing.

Average price
$18.26inside the $15 to $100 sweet spot
Price range
$8.04–$39.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$37K–$46K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #697 within Lip Care. It carries 6,557 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#697in Lip Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,557per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Fsa Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 223%
  • Brand 36%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Fsa Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26FebMarAprMayJunJul

Peak months: Apr, Jun · busiest ÷ quietest = 3.4× · 6 of 12 months tracked

Search terms

Top Fsa Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wolf55K/yr
  • burts bees medicated lip balm24K/yr
  • fsa men16K/yr
  • hsa mens products13K/yr
  • fsa mens products14K/yr
  • burts bees medicated6K/yr
  • blackwolf5K/yr
  • burts bees lip balm medicated3K/yr
  • medicated burts bees lip balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Men

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
8%of negative reviews mention “Smell”
0.4%of orders come back
“Not a great smell”
A buyer, on “Smell”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fsa Men questions

Answered from the same tracked data.