Fsa Men
FailThe top 5 brands take 100% of clicks, so Fsa Men is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $192K/yr137K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 81%top-5 click share · 4 brands · 30 sellers
Flapen Score
Fsa Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Fsa Men is stronger. Inside it, weaker.
Market
The Fsa Men market on Amazon at a glance
Shoppers on Amazon United States searched for Fsa Men 137K times last year and spent an estimated $192K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $192Ka year
- Top search term
- black wolf55K searches a year
02 · Price
A sale here is worth $18.26.
Listings sell for $18.26 on average, from $8.04 to $39.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $18.26 that is $37K to $46K a year per listing.
- Average price
- $18.26inside the $15 to $100 sweet spot
- Price range
- $8.04–$39.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $37K–$46K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #697 within Lip Care. It carries 6,557 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #697in Lip Care
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,557per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Fsa Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.
- Price
- $8.04
- Rating
- 4.8/5
- Reviews
- 48,907
- Age
- 11y ago

Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 4 Tubes 0.15 oz.
- Price
- $15.72
- Rating
- 4.7/5
- Reviews
- 3,495
- Age
- 5y ago

Richsteel Black Wolf Head Necklace for Men Punk Jewelry Viking Amulet Wolfish Pendant with Chain
- Price
- $17.74
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 6y ago

Black Wolf Salicylic Acid Body Wash for Men - 14 Fl Oz Mens Body Acne Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash
- Price
- $15.95
- Rating
- 4.4/5
- Reviews
- 5,328
- Age
- 5y ago

Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)
- Price
- $9.00
- Rating
- 4.6/5
- Reviews
- 2,591
- Age
- 5y ago
Trending
estimated 90-day click momentum
Richsteel Black Wolf Head Necklace for Men Punk Jewelry Viking Amulet Wolfish Pendant with Chain
- Price
- $17.74
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 6y ago

Black Wolf Moisturizing Body Wash for Men Sandalwood - Mens Hydrating Bodywash for Dry Dehydrated & Sensitive Skin - Hyaluronic Acid Aloe Vera & Jojoba Oil Body Cleanser Help Remove Oil & Dirt
- Price
- $16.07
- Rating
- 4.4/5
- Reviews
- 5,328
- Age
- 1y ago

Black Wolf Salicylic Acid Acne Face Wash for Men - Charcoal Facial Cleanser & Exfoliator for Oily Skin - Gentle Daily Face Exfoliant & Pore Reducer Clears Breakouts - Non-Drying Acne Treatment
- Price
- $16.10
- Rating
- 4.4/5
- Reviews
- 1,710
- Age
- 5y ago

Black Wolf Mens Shampoo for Oily Hair 12 Fl Oz - Charcoal-Infused Oil Control Shampoo with Moisturizing & Deep Cleansing Formula Hydrates & Nourishes Scalp - Daily Hair Care for Men
- Price
- $15.07
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 4y ago

Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 4 Tubes 0.15 oz.
- Price
- $15.72
- Rating
- 4.7/5
- Reviews
- 3,495
- Age
- 5y ago
Newest
by launch date
Black Wolf Moisturizing Body Wash for Men Sandalwood - Mens Hydrating Bodywash for Dry Dehydrated & Sensitive Skin - Hyaluronic Acid Aloe Vera & Jojoba Oil Body Cleanser Help Remove Oil & Dirt
- Price
- $16.07
- Rating
- 4.4/5
- Reviews
- 5,328
- Age
- 1y ago

Black Wolf Silicone Body Scrubber & Exfoliator - Vibrating Loofah Shower Scrubber Brush with Handle Extension for Back - Deep Cleaning & Exfoliating Body Scrub - Bath Hygiene Essentials - Men & Women
- Price
- $34.85
- Rating
- 3.8/5
- Reviews
- 2,819
- Age
- 2y ago

Black Wolf Mens Shampoo for Oily Hair 12 Fl Oz - Charcoal-Infused Oil Control Shampoo with Moisturizing & Deep Cleansing Formula Hydrates & Nourishes Scalp - Daily Hair Care for Men
- Price
- $15.07
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 4y ago

Black Wolf Salicylic Acid Body Wash for Men 1 Liter - Mens Acne Body Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash
- Price
- $39.53
- Rating
- 4.4/5
- Reviews
- 5,328
- Age
- 4y ago

Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)
- Price
- $9.00
- Rating
- 4.6/5
- Reviews
- 2,591
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Burt's Bees69%
- Black Wolf23%
- Richsteel6%
- Pedifix2%
- Open — no brand owns it (0%)
Demand
Fsa Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 3.4× · 6 of 12 months tracked
Search terms
Top Fsa Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black wolf55K/yr
- burts bees medicated lip balm24K/yr
- fsa men16K/yr
- hsa mens products13K/yr
- fsa mens products14K/yr
- burts bees medicated6K/yr
- blackwolf5K/yr
- burts bees lip balm medicated3K/yr
- medicated burts bees lip balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Fsa Men
We read the reviews and the return reasons for every product selling here.
“Not a great smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsa Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









