Is fsa men profitable to sell on Amazon United States?

The niche generates $192K/yr across 12 tracked products. 90-day search growth is -23.9%. Flapen's verdict: Skip it (42/100).

How competitive is the fsa men niche?

4 brands and 30 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fsa men?

Top complaints mined from reviews: Smell, Quality-Overall, Allergies. The return rate is 0.4%.

What does it cost to enter the fsa men niche?

Listings span $8.04–$39.53; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 6,557 reviews — the moat a new listing must climb.

fsa men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.26

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.04–$39.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$192K

$192K/yr · 137K searches

Review moat

Bad6,557

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fsa men is a $192K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fsa men market data

Units sold / yr: 13K–15K; avg 2,000–2,500/product
Revenue / yr: $228K–$274K; units × avg price
Conversion rate: 7.7%
Avg BSR: #697
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 2.2%
Avg brand age: 72 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Burt's Bees69%
Black Wolf23%
Richsteel6%
Pedifix2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 26 weeks — -23.9% search growth over the last 90 days.

Open Trend

Top fsa men search terms

black wolf55K/yr -24.0%2.8% conv.
burts bees medicated lip balm24K/yr -43.4%24.3% conv.
fsa men16K/yr -3.5%0.5% conv.
hsa mens products13K/yr -10.9%0.1% conv.
fsa mens products14K/yr -25.7%0.4% conv.
burts bees medicated6K/yr -12.0%23.0% conv.
blackwolf5K/yr -21.6%4.7% conv.
burts bees lip balm medicated3K/yr -0.9%18.3% conv.
medicated burts bees lip balm2K/yr -85.3%2.3% conv.

All search terms

Top fsa men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.

Burt's Bees$8.044.8★48,907 rev

Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 4 Tubes 0.15 oz.

Burt's Bees$15.724.7★3,495 rev

Richsteel Black Wolf Head Necklace for Men Punk Jewelry Viking Amulet Wolfish Pendant with Chain

Richsteel$17.744.7★280 rev

Black Wolf Salicylic Acid Body Wash for Men - 14 Fl Oz Mens Body Acne Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash

Black Wolf$15.954.4★5,328 rev

Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)

Burt's Bees$9.004.6★2,591 rev

Newest

by launch date

Black Wolf Moisturizing Body Wash for Men Sandalwood - Mens Hydrating Bodywash for Dry Dehydrated & Sensitive Skin - Hyaluronic Acid Aloe Vera & Jojoba Oil Body Cleanser Help Remove Oil & Dirt

Black Wolf$16.075,328 rev

1y ago

Black Wolf Silicone Body Scrubber & Exfoliator - Vibrating Loofah Shower Scrubber Brush with Handle Extension for Back - Deep Cleaning & Exfoliating Body Scrub - Bath Hygiene Essentials - Men & Women

Black Wolf$34.852,819 rev

2y ago

Black Wolf Mens Shampoo for Oily Hair 12 Fl Oz - Charcoal-Infused Oil Control Shampoo with Moisturizing & Deep Cleansing Formula Hydrates & Nourishes Scalp - Daily Hair Care for Men

Black Wolf$15.07546 rev

4y ago

Black Wolf Salicylic Acid Body Wash for Men 1 Liter - Mens Acne Body Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash

Black Wolf$39.535,328 rev

4y ago

Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)

Burt's Bees$9.002,591 rev

5y ago

What buyers say about fsa men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Smells good and feels clean”

Quality-Overall13%

“they are excellent quality products right now he used his line of soap”

Moist/Dry10%

“Provides excellent moisture”

Value For Money7%

“Definitely worth the price”

Soft Feel6%

“Goes on smoothly and feels good”

Efficiency5%

“I'm genuinely amazed at how effective it is”

Advertised Vs Actual Product4%

“As advertised”

Protection3%

“Fresh minty protection from the cold and wind”

Lather3%

“Great lather, easy to apply”

Tooth Brightening3%

“It helps my lips”

What buyers complain about

Smell8%

“Not a great smell”

Quality-Overall8%

“Poor product/poor quality control”

Allergies8%

“However, I am allergic to coconut”

Durability5%

“both handles were broken within 2 months”

Hard Feel5%

“each one is really gritty”

Functionality-Overall4%

“Could not roll up on one of the lip balm”

Lather4%

“it doesn't lather up at all”

Advertised Vs Actual Product4%

“Horrible qualty/description”

Texture/Consistency-Overall3%

“Grainy texture”

Symptom Reduction3%

“No improvement”

Top return reasons

Leak-Proof23%

Advertised Vs Actual Product14%

Functionality-Overall9%

Smell8%

Defective Material/Parts5%

Moist/Dry5%

Size-Overall4%