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Fsa Makeup

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -20.1% this quarter, so Fsa Makeup is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$500K/yr463K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
35%top-5 click share · 25 brands · 155 sellers

Flapen Score

Fsa Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Makeup is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Makeup 463K times last year and spent an estimated $500K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
4.1%
Market size, estimated
$500Ka year
Peak month
January3.2× the quietest month
Top search term
fsa makeup80K searches a year

02 · Price

A sale here is worth $26.17.

Listings sell for $26.17 on average, from $5.35 to $84.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $26.17 that is $7K to $13K a year per listing.

Average price
$26.17inside the $15 to $100 sweet spot
Price range
$5.35–$84.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #301 within Face Moisturizers. It carries 10,390 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#301in Face Moisturizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
10,390per listing
Listings tracked
49

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
77 months

Products

Top Fsa Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

155

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

35%

Top 20: 73%

Open market

36%

  • Brand 126%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Fsa Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×

Search terms

Top Fsa Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa makeup80K/yr
  • fsa face moisturizer59K/yr
  • fsa moisturizer43K/yr
  • hsa face moisturizer37K/yr
  • hsa moisturizer28K/yr
  • hsa beauty eligible items14K/yr
  • fsa acne24K/yr
  • fsa hsa acne moisturizer20K/yr
  • clinique spf12K/yr
  • fsa moisturizer face22K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Makeup

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.5%of orders come back
“Unpleasant smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fsa Makeup questions

Answered from the same tracked data.