Fsa Makeup
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -20.1% this quarter, so Fsa Makeup is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $500K/yr463K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 35%top-5 click share · 25 brands · 155 sellers
Flapen Score
Fsa Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Fsa Makeup is stronger. Inside it, weaker.
Market
The Fsa Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Fsa Makeup 463K times last year and spent an estimated $500K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $500Ka year
- Peak month
- January3.2× the quietest month
- Top search term
- fsa makeup80K searches a year
02 · Price
A sale here is worth $26.17.
Listings sell for $26.17 on average, from $5.35 to $84.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $26.17 that is $7K to $13K a year per listing.
- Average price
- $26.17inside the $15 to $100 sweet spot
- Price range
- $5.35–$84.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #301 within Face Moisturizers. It carries 10,390 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #301in Face Moisturizers
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 10,390per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Fsa Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clinique Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator Face Moisturizer With SPF Hyaluronic Acid Aloe Bioferment + Provitamin D | Hydrating + Protecting 1.7 Fl Oz
- Price
- $42.78
- Rating
- 4.8/5
- Reviews
- 1,273
- Age
- 3y ago

First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

COSRX AC Collection Lightweight Soothing Moisturizer 80ml / 2.70 fl.oz | Aloe Vera Leaves Extract 71.2% | Animal Testing Free Paraben Free
- Price
- $15.21
- Rating
- 4.5/5
- Reviews
- 569
- Age
- 6y ago

Aveeno Positively Radiant Clear Complexion Face Moisturizer Acne Facial Lotion with Soy and Salicylic Acid for Oily Skin Hypoallergenic Formula Paraben-Free Non-Comedogenic Pump 4 Fl Oz
- Price
- $15.80
- Rating
- 4.6/5
- Reviews
- 8,667
- Age
- 17y ago

Geologie Skin Repair Moisturizer Face Cream | Clear System Retinol Resurfacing Formula | For Blemish Prone Skin with Niacinamide & Hyaluronic Acid | 60 ML
- Price
- $19.27
- Rating
- 4.4/5
- Reviews
- 538
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kiehls Ultra Facial Meltdown Recovery Barrier Cream Lightweight Face Moisturizer Provides Moisture Boost Clinically Proven to Restore Skin Barrier & Reduce Dryness Suitable for Sensitive Skin
- Price
- $40.72
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 6mo ago

First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

Kopari Rose Gold Sunglaze Sheer Body Mist Sunscreen SPF 42 Infused with Shimmering Body Oil Hydrating Mist Hydrates Brightens Makeup Friendly Gives Skin a Glowy Finish Lightweight
- Price
- $33.81
- Rating
- 4.0/5
- Reviews
- 1,179
- Age
- 2y ago

Proactiv MD Ultra-Hydrating Hyaluronic Acid Daily Face Moisturizer Nourishing Hydrator with Skin Brightening Complex 3 Fl Oz
- Price
- $36.60
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago
Newest
by launch date
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

Kiehls Ultra Facial Meltdown Recovery Barrier Cream Lightweight Face Moisturizer Provides Moisture Boost Clinically Proven to Restore Skin Barrier & Reduce Dryness Suitable for Sensitive Skin
- Price
- $40.72
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 6mo ago

Clinique Dramatically Different Moisturizing Lotion+ SPF 35 | Face Moisturizer With SPF Glycerin & Hyaluronic Acid | Hydrating + Sun Protection 2.5 Fl Oz
- Price
- $30.18
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 1y ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

Geologie Skin Repair Moisturizer Face Cream | Clear System Retinol Resurfacing Formula | For Blemish Prone Skin with Niacinamide & Hyaluronic Acid | 60 ML
- Price
- $19.27
- Rating
- 4.4/5
- Reviews
- 538
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
155
Est. top-5 brand share
58%
Top 20: 96%
Est. top-5 click share
35%
Top 20: 73%
Open market
36%
- Clinique26%
- La Roche-Posay10%
- First Aid Beauty9%
- Geologie7%
- Aveeno6%
- COSRX5%
Demand
Fsa Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×
Search terms
Top Fsa Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fsa makeup80K/yr
- fsa face moisturizer59K/yr
- fsa moisturizer43K/yr
- hsa face moisturizer37K/yr
- hsa moisturizer28K/yr
- hsa beauty eligible items14K/yr
- fsa acne24K/yr
- fsa hsa acne moisturizer20K/yr
- clinique spf12K/yr
- fsa moisturizer face22K/yr
Reviews and returns
What reviews say buyers love and hate about Fsa Makeup
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsa Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









