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Fsa Lotion

Fail

Demand is soft, at -21.6% this quarter, so Fsa Lotion is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$624K/yr454K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 115 sellers

Flapen Score

Fsa Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Lotion is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Lotion 454K times last year and spent an estimated $624K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $624K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
8.7%
Market size, estimated
$624Ka year
Peak month
December2.8× the quietest month
Top search term
fsa lotion87K searches a year

02 · Price

A sale here is worth $15.74.

Listings sell for $15.74 on average, from $7.73 to $34.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.74 that is $31K to $39K a year per listing.

Average price
$15.74inside the $15 to $100 sweet spot
Price range
$7.73–$34.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$31K–$39K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Lotions. It carries 20,322 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Lotions
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
20,322per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Fsa Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

115

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 167%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Fsa Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Fsa Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa lotion87K/yr
  • hsa lotion54K/yr
  • aveeno skin relief moisturizing lotion47K/yr
  • lotion fsa26K/yr
  • fsa lotion eligible only29K/yr
  • aveeno skin relief25K/yr
  • lotion fsa eligible27K/yr
  • fsa eligible lotion27K/yr
  • fsa hsa lotion19K/yr
  • fsa body lotion18K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Lotion

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Allergies”
0.5%of orders come back
“Irritated skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fsa Lotion questions

Answered from the same tracked data.