Fsa Lotion
FailDemand is soft, at -21.6% this quarter, so Fsa Lotion is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $624K/yr454K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 115 sellers
Flapen Score
Fsa Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Fsa Lotion is stronger. Inside it, weaker.
Market
The Fsa Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Fsa Lotion 454K times last year and spent an estimated $624K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $624K a year.
- Searches, last 12 months
- 454K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $624Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- fsa lotion87K searches a year
02 · Price
A sale here is worth $15.74.
Listings sell for $15.74 on average, from $7.73 to $34.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.74 that is $31K to $39K a year per listing.
- Average price
- $15.74inside the $15 to $100 sweet spot
- Price range
- $7.73–$34.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $31K–$39K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Lotions. It carries 20,322 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Lotions
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 20,322per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Fsa Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry Sensitive Skin Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Lotion Non-Comedogenic 18 Fl Oz
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 27y ago

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry Sensitive Skin Fast-Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Lotion Non-Comedogenic 33 Fl Oz
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 7y ago

Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 13,225
- Age
- 16y ago

Gold Bond Medicated Eczema Relief Skin Protectant Lotion 14 oz Lotion With 2% Colloidal Oatmeal
- Price
- $16.02
- Rating
- 4.7/5
- Reviews
- 14,996
- Age
- 11y ago

Aveeno Skin Relief Moisturizing Lotion Heals Very Dry Sensitive Skin Fast-Absorbing Body Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Non-Comedogenic 12 fl. oz
- Price
- $8.37
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 19y ago
Trending
estimated 90-day click momentum
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry Sensitive Skin Fast-Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Lotion Non-Comedogenic 33 Fl Oz
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 7y ago

Gold Bond Medicated Eczema Relief Skin Protectant Lotion 14 oz Lotion With 2% Colloidal Oatmeal
- Price
- $16.02
- Rating
- 4.7/5
- Reviews
- 14,996
- Age
- 11y ago

Aveeno Skin Relief Moisturizing Lotion Heals Very Dry Sensitive Skin Fast-Absorbing Body Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Non-Comedogenic 8 oz
- Price
- $7.73
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 19y ago
Newest
by launch date
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

Aveeno Skin Relief Healing Ointment for Extra Dry Cracked & Sensitive Skin 72-Hour Protectant with Triple Oat Shea Butter & Glycerin Fragrance-Free for Body Face Hands Lips 7.2 oz
- Price
- $11.11
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 1y ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

Sun Bum Daily SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Dermatologist Tested - 8 oz
- Price
- $20.99
- Rating
- 4.6/5
- Reviews
- 1,872
- Age
- 2y ago

ECZEMA HONEY Oatmeal Body Lotion - Hand & Body Cream for Eczema Relief - Natural Dry Skin Repair (16 Oz)
- Price
- $23.63
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
115
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
6%
- Aveeno67%
- Gold Bond11%
- First Aid Beauty5%
- ECZEMA HONEY4%
- CeraVe4%
- Sun Bum4%
- Open — no brand owns it (2 brands, 6%)
Demand
Fsa Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Fsa Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fsa lotion87K/yr
- hsa lotion54K/yr
- aveeno skin relief moisturizing lotion47K/yr
- lotion fsa26K/yr
- fsa lotion eligible only29K/yr
- aveeno skin relief25K/yr
- lotion fsa eligible27K/yr
- fsa eligible lotion27K/yr
- fsa hsa lotion19K/yr
- fsa body lotion18K/yr
Reviews and returns
What reviews say buyers love and hate about Fsa Lotion
We read the reviews and the return reasons for every product selling here.
“Irritated skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsa Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









