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Fsa Lip Balm

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -25.2% this quarter, so Fsa Lip Balm is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$451K/yr372K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
49%top-5 click share · 10 brands · 85 sellers

Flapen Score

Fsa Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Lip Balm is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Lip Balm 372K times last year and spent an estimated $451K. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
8.5%
Market size, estimated
$451Ka year
Top search term
fsa lip care57K searches a year

02 · Price

A sale here is worth $14.29.

Listings sell for $14.29 on average, from $3.60 to $45.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $14.29 that is $11K to $14K a year per listing.

Average price
$14.29under the $15 to $100 sweet spot
Price range
$3.60–$45.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #189 within Sunscreens & Tanning Products. It carries 7,571 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#189in Sunscreens & Tanning Products
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
7,571per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Fsa Lip Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$45K$68K$90K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

85

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 91%

Open market

7%

  • COOLA35%
  • Cay Skin30%
  • Sun Bum11%
  • Blistex9%
  • Burt's Bees5%
  • MDSolarSciences3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Fsa Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Holiday '25SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0× · 11 of 12 months tracked

Search terms

Top Fsa Lip Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fsa lip care57K/yr
  • cay skin27K/yr
  • hsa lip care29K/yr
  • fsa lip balm32K/yr
  • coola lip balm spf 3017K/yr
  • fsa chapstick28K/yr
  • fsa lip24K/yr
  • cay skin isle lip balm spf 3010K/yr
  • lip balm fsa eligible21K/yr
  • lip balm fsa19K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Lip Balm

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Moist/Dry”
0.4%of orders come back
“Not moisturizing”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fsa Lip Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data