Is fsa lip balm profitable to sell on Amazon United States?

The niche generates $451K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the fsa lip balm niche?

10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in fsa lip balm?

Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.

What does it cost to enter the fsa lip balm niche?

Listings span $3.60–$45.76; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 7,571 reviews — the moat a new listing must climb.

fsa lip balm

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$3.60–$45.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.29

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$451K

$451K/yr · 372K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,570.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fsa lip balm is a $451K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

fsa lip balm market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $429K–$572K; units × avg price
Conversion rate: 8.5%
Avg BSR: #189
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 3.9%
Avg brand age: 67 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

COOLA35%
Cay Skin30%
Sun Bum11%
Blistex9%
Burt's Bees5%
MDSolarSciences3%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 45 weeks — -25.2% search growth over the last 90 days.

Open Trend

Top fsa lip balm search terms

fsa lip care57K/yr -29.5%3.1% conv.
cay skin27K/yr +0.2%5.1% conv.
hsa lip care29K/yr -27.3%3.7% conv.
fsa lip balm32K/yr -38.2%5.2% conv.
coola lip balm spf 3017K/yr +5.0%15.6% conv.
fsa chapstick28K/yr -34.7%7.9% conv.
fsa lip24K/yr -32.1%3.2% conv.
cay skin isle lip balm spf 3010K/yr +75.6%6.5% conv.
lip balm fsa eligible21K/yr -47.9%4.2% conv.
lip balm fsa19K/yr -46.1%5.7% conv.

All search terms

Top fsa lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOLA Organic Liplux Lip Balm and Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan and Gluten Free 0.15 Oz

COOLA$11.904.2★1,942 rev

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Irie Rose 0.35 oz

Cay Skin$15.364.4★1,078 rev

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Clear 0.35 oz

Cay Skin$15.384.4★1,078 rev

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Nude Ting 0.35 oz

Cay Skin$15.454.4★1,078 rev

Blistex Medicated Lip Balm 0.15 Oz Each Classic Mint and Berry Flavor Soothes and Protects Advanced Medicated Lip Care for Dry Chapped Lips SPF 15 Sun Protection 3 Count 1 Pack

Blistex$4.604.8★865 rev

Newest

by launch date

Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$7.89184 rev

7mo ago

Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack

Blistex$3.841,684 rev

1y ago

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Nude Ting 0.35 oz

Cay Skin$15.451,078 rev

1y ago

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Irie Rose 0.35 oz

Cay Skin$15.361,078 rev

2y ago

Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Bad Gyal Berry 0.35 oz

Cay Skin$15.191,078 rev

2y ago

What buyers say about fsa lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“It is moisturizing”

Quality-Overall11%

“These are great I love the variety”

Soft Feel7%

“Its soft”

Ease Of Use6%

“easy to put on”

Smell6%

“It is fragranced, like coconut, which personally I absolutely love”

Value For Money5%

“worth it”

Protection4%

“good protection”

Color4%

“The color is very pretty”

Efficiency3%

“Effective”

Ease Of Application3%

“Apply as needed”

What buyers complain about

Moist/Dry10%

“Not moisturizing”

Smell9%

“Doesn't smell”

Value For Money6%

“Waste of money”

Durability6%

“Broken”

Adhesion/Stickiness5%

“Not really a stick”

Color4%

“Color wasnt as expected either”

Allergies4%

“It also caused an allergic reaction”

Texture/Consistency-Overall3%

“The texture is not great”

Hard Feel3%

“Too soft”

Functionality-Overall3%

“Runs all over”

Top return reasons

Color15%

Adhesion/Stickiness11%

Advertised Vs Actual Product10%

Functionality-Overall8%

Smell7%

Moist/Dry7%

Size-Overall6%

Defective Material/Parts6%

Texture/Consistency-Overall5%

Product Condition5%

Common questions

Is fsa lip balm profitable to sell on Amazon United States?: The niche generates $451K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the fsa lip balm niche?: 10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in fsa lip balm?: Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
What does it cost to enter the fsa lip balm niche?: Listings span $3.60–$45.76; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 7,571 reviews — the moat a new listing must climb.