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Fsa Hsa Lotion

Maybe

Shoppers spend an estimated $8.3M a year here. But the top 5 brands take 100% of clicks, so Fsa Hsa Lotion is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$8.3M/yr4.7M searches / yr
90-day growth
-6.6%search demand this quarter
Competition
45%top-5 click share · 3 brands · 140 sellers

Flapen Score

Fsa Hsa Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Hsa Lotion is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Hsa Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Hsa Lotion 4.7M times last year and spent an estimated $8.3M. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
12.1%
Market size, estimated
$8.3Ma year
Peak month
April2.7× the quietest month
Top search term
eucerin1.8M searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $3.48 to $35.03. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $14.61 that is $219K to $292K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$3.48–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
$219K–$292K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #65 within Lotions. It carries 16,777 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#65in Lotions
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
16,777per listing
Listings tracked
45

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Fsa Hsa Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 76%

Open market

0%

  • Brand 157%
  • Brand 241%
  • Brand 32%

Demand

Fsa Hsa Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Fsa Hsa Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucerin1.8M/yr
  • gold bond lotion952K/yr
  • gold bond452K/yr
  • eucerin lotion639K/yr
  • eucerin intensive repair lotion156K/yr
  • eucerin cream141K/yr
  • cerave intensive moisturizing lotion77K/yr
  • goldbond47K/yr
  • goldbond body lotion87K/yr
  • eucerin body lotion41K/yr

FAQ

Common Fsa Hsa Lotion questions

Answered from the same tracked data.