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Fsa Hair

Fail

The top 5 products take 100% of clicks, so Fsa Hair is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$297K/yr151K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 15 sellers

Flapen Score

Fsa Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Hair is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Hair 151K times last year and spent an estimated $297K. All 3 brands take every click. Demand peaks in Jan–Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
6.7%
Market size, estimated
$297Ka year
Peak month
January3.9× the quietest month
Top search term
fsa hair23K searches a year

02 · Price

A sale here is worth $29.48.

Listings sell for $29.48 on average, from $15.28 to $51.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.48 that is $7K to $15K a year per listing.

Average price
$29.48inside the $15 to $100 sweet spot
Price range
$15.28–$51.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #222 within Sunscreens & Tanning Products. It carries 1,915 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#222in Sunscreens & Tanning Products
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,915per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fsa Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 213%
  • Brand 37%

Demand

Fsa Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 3.9×

Search terms

Top Fsa Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa hair23K/yr
  • coola scalp & hair mist spf 307K/yr
  • fsa hair products20K/yr
  • hsa hair products19K/yr
  • coola hair and scalp sunscreen spray6K/yr
  • hsa hair11K/yr
  • hair fsa9K/yr
  • coola scalp sunscreen3K/yr
  • fsa hsa approved hair products10K/yr
  • hsa eligible hair products6K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Hair

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not so pleasant taste”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fsa Hair questions

Answered from the same tracked data.