fsa feminine wash
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$17.73avg listing price — sweet spot $15–$100
Price range
Great$4.87–$50.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,559.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 408K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fsa feminine wash is a $169K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fsa feminine wash market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $142K–$177K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #415
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.1%
- Avg brand age
- 51 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
544
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
23%
Top 20: 60%
Open market
2%
- Pixi75%
- Pixie Cup17%
- FYEBOO3%
- The Honey Pot Company1%
- vH essentials1%
- Summer's Eve1%
- Open — no brand owns it (5 brands, 2%)
Demand
Weekly Amazon search volume, last 24 weeks — -15.4% search growth over the last 90 days.Top fsa feminine wash search terms
- pixi187K/yr
- pixie71K/yr
- pixi makeup29K/yr
- fsa feminine wash15K/yr
- pixi beauty13K/yr
- feminine wash fsa11K/yr
- feminine wash fsa eligible11K/yr
- pixie makeup10K/yr
- pixi by petra10K/yr
- hsa feminine wash7K/yr
Top fsa feminine wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz
Pixie Cup$13.284.7★2,100 rev
Pixi DetoxifEYE Depuffing Hydrogel Eye Patches with Cucumber Hyaluronic Acid & Caffeine for Puffy Eyes and Dark Circles | Treats Tired Eyes Puffiness and Eyebags | Hydrate Eye Area 60 Patches
Pixi$23.974.4★2,338 rev
Pixi Beauty On-the-Glow | Colorless Solid Moisturizer Stick | Multi-Use Moisturizer | Travel-Friendly Hydration Anywhere You Go | 0.67 Oz
Pixi$17.834.1★584 rev
Pixi Glow Tonic Exfoliating Face Toner with 5% Glycolic Acid Ginseng and Aloe Vera Alcohol-Free Pore-Refining Toner for Radiant Skin 8.5 fl oz / 250 ml
Pixi$28.844.6★5,744 rev
Pixi Beauty Correction Concentrate - Brightening Peach Under Eye Colour Corrector Illuminating Concealer 0.1 Fl Oz
Pixi$11.934.2★2,049 rev
Newest
by launch date
Pixie Organic Cotton Gusset Period Underwear - Best Leakproof Panties with BloatFit Technology Ultra Soft Black
Pixie Cup$10.00171 rev
Pixi Beauty Radiance Ready On-the-Glow Trio | Hydrating Hydrating Tinted Moisture Stick Blush Bronzer and Highlighter Set | Travel Size Vegan and Paraben-Free
Pixi$50.182,477 rev
Pixi Beauty On-the-Glow Base| Tinted Moisturizer Foundation Stick | Nude: Light/medium neutral shade| 0.6 oz / 19g
Pixi$19.72627 rev
Pixi Beauty On-the-Glow Base| Tinted Moisturizer Foundation Stick | Beige: Medium neutral shade| 0.6 oz / 19g
Pixi$19.70627 rev
Pixi Beauty LipTone pH Reactive Lip Gloss in Naturalness | Color Changing Tinted Lip Balm with Rosehip Oil & Shea Butter | Non-Sticky Mirror-Shine Finish | 0.4 fl oz
Pixi$7.85592 rev
Trending
90-day click momentumPixie Organic Cotton Gusset Period Underwear - Best Leakproof Panties with BloatFit Technology Ultra Soft Black
Pixie Cup$10.004.4★
Pixi On-the-Glow Bronze - BeachGlow Hydrating Tinted Moisture Bronzer Stick with Ginseng Aloe Vera & Fruit Extracts For Cheeks & Lips 19g / 0.6oz Paraben-Free
Pixi$17.784.3★
Pixi Beauty Radiance Ready On-the-Glow Trio | Hydrating Hydrating Tinted Moisture Stick Blush Bronzer and Highlighter Set | Travel Size Vegan and Paraben-Free
Pixi$50.184.6★
Pixi Beauty LipTone pH Reactive Lip Gloss in Naturalness | Color Changing Tinted Lip Balm with Rosehip Oil & Shea Butter | Non-Sticky Mirror-Shine Finish | 0.4 fl oz
Pixi$7.854.5★
Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User
Pixie Cup$39.164.6★
What buyers say about fsa feminine wash
What buyers praise and complain about, mined from review topics.What buyers love
“The bottle is good quality with a good foam pump”
“lightly scented”
“The color is accurate”
“feels smooth on the skin”
“Great value”
“Easy to use”
“No irritation”
“It really hydrates well”
“Squeaky clean”
“Definitely works and does its job very well”
What buyers complain about
“Irritated my skin”
“Horrible smell”
“too big”
“It leaks”
“A bit dry”
“Waste of money”
“Much darker than the description”
“I had a mishap with my disc”
“They burned my sensitive skin”
“Causes break outs”
Top return reasons
Common questions
- Is fsa feminine wash profitable to sell on Amazon United States?
- The niche generates $169K/yr across 82 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fsa feminine wash niche?
- 11 brands and 544 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fsa feminine wash?
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the fsa feminine wash niche?
- Listings span $4.87–$50.62; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 1,560 reviews — the moat a new listing must climb.