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Fsa Feminine Wash

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Fsa Feminine Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$169K/yr408K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
23%top-5 click share · 11 brands · 544 sellers

Flapen Score

Fsa Feminine Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Feminine Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Feminine Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Feminine Wash 408K times last year and spent an estimated $169K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.3%
Market size, estimated
$169Ka year
Top search term
pixi187K searches a year

02 · Price

A sale here is worth $17.73.

Listings sell for $17.73 on average, from $4.87 to $50.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.73 that is $2K to $4K a year per listing.

Average price
$17.73inside the $15 to $100 sweet spot
Price range
$4.87–$50.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #415 within Face. It carries 1,560 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#415in Face
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,560per listing
Listings tracked
82

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fsa Feminine Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

544

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

23%

Top 20: 60%

Open market

2%

  • Pixi75%
  • Pixie Cup17%
  • FYEBOO3%
  • The Honey Pot Company1%
  • vH essentials1%
  • Summer's Eve1%
  • Open — no brand owns it (5 brands, 2%)

Demand

Fsa Feminine Wash search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Fsa Feminine Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pixi187K/yr
  • pixie71K/yr
  • pixi makeup29K/yr
  • fsa feminine wash15K/yr
  • pixi beauty13K/yr
  • feminine wash fsa11K/yr
  • feminine wash fsa eligible11K/yr
  • pixie makeup10K/yr
  • pixi by petra10K/yr
  • hsa feminine wash7K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Feminine Wash

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Allergies”
0.4%of orders come back
“Irritated my skin”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fsa Feminine Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data