fsa face moisturizer
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.40avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 842K searches
Price range
Great$9.98–$42.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,116.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fsa face moisturizer is a $1.5M/yr Amazon United States market (842K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
fsa face moisturizer market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #307
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 14.6%
- Avg brand age
- 79 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
63
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- First Aid Beauty86%
- Clinique4%
- La Roche-Posay3%
- COSRX2%
- Aveeno2%
- Geologie2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 15 weeks — -23.3% search growth over the last 90 days.Top fsa face moisturizer search terms
- first aid beauty ultra repair cream251K/yr
- fsa makeup80K/yr
- ultra repair cream68K/yr
- fsa face moisturizer59K/yr
- first aid beauty moisturizer62K/yr
- fsa moisturizer43K/yr
- hsa face moisturizer37K/yr
- hsa moisturizer28K/yr
- hsa beauty eligible items14K/yr
- ultra repair cream intense hydration29K/yr
Top fsa face moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
First Aid Beauty$34.854.6★18,982 rev
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
First Aid Beauty$17.674.6★18,982 rev
First Aid Beauty Ultra Repair Cream Intense Hydration - Clinically Tested Face & Body Moisturizer with Colloidal Oatmeal - Supports Eczema & Dry Skin Barrier Repair - Fragrance Free - 7 oz Total
First Aid Beauty$34.954.6★18,982 rev
First Aid Beauty Ultra Repair Face Moisturizer Lightweight Non-Comedogenic Formula with Colloidal Oatmeal Ceramides & Shea Butter Safe for Sensitive Skin 1.7 oz
First Aid Beauty$23.934.5★13 rev
First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 8 oz
First Aid Beauty$41.664.6★18,982 rev
Newest
by launch date
First Aid Beauty - Ultra Repair Cream Intense Hydration Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days & Helps Relieve Eczema Luxury Face & Body Moisturizer 2 oz
First Aid Beauty$15.9818,982 rev
First Aid Beauty - Ultra Repair Face Moisturizer Soothing Face Colloidal Oatmeal Everyday Lightweight Non-Comedogenic Formula Helps Soften Skin with Ceramides and Shea Butter 1.7 oz
First Aid Beauty$21.932,445 rev
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
First Aid Beauty$17.6718,982 rev
First Aid Beauty Ultra Repair Face Moisturizer Lightweight Non-Comedogenic Formula with Colloidal Oatmeal Ceramides & Shea Butter Safe for Sensitive Skin 1.7 oz
First Aid Beauty$23.9313 rev
First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 8 oz
First Aid Beauty$41.6618,982 rev
Trending
90-day click momentum
Kiehls Ultra Facial Meltdown Recovery Barrier Cream Lightweight Face Moisturizer Provides Moisture Boost Clinically Proven to Restore Skin Barrier & Reduce Dryness Suitable for Sensitive Skin
Kiehl's$40.724.6★
First Aid Beauty Ultra Repair Face Moisturizer Lightweight Non-Comedogenic Formula with Colloidal Oatmeal Ceramides & Shea Butter Safe for Sensitive Skin 1.7 oz
First Aid Beauty$23.934.5★
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
First Aid Beauty$17.674.6★
First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 8 oz
First Aid Beauty$41.664.6★
First Aid Beauty Ultra Repair Cream Intense Hydration - Clinically Tested Face & Body Moisturizer with Colloidal Oatmeal - Supports Eczema & Dry Skin Barrier Repair - Fragrance Free - 7 oz Total
First Aid Beauty$34.954.6★
What buyers say about fsa face moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Great quality, exactly as described, and arrived on time”
“Helps Keep Skin Clear & Comfortable”
“It soothes my dry skin”
“My skin feels soft”
“Worth it”
“Great, no irritation”
“Good Lightweight”
“absorbs very well”
“It is scent free”
What buyers complain about
“Irritated skin”
“No scent”
“Not worth the price”
“Irritated skin”
“Not hydrating, not intense This is not hydrating or moisturizing”
“Might not be the best if you have dry skin”
“Makes my skin oily”
“Doesnt work”
“I would say the cream starts a bit thick”
“Doesnt match item description”
Top return reasons
Common questions
- Is fsa face moisturizer profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 17 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the fsa face moisturizer niche?
- 7 brands and 63 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fsa face moisturizer?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.7%.
- What does it cost to enter the fsa face moisturizer niche?
- Listings span $9.98–$42.78; the average listing price is $26.40 (sweet spot $15–$100). The average incumbent carries 8,117 reviews — the moat a new listing must climb.