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Fsa Face Moisturizer

Fail

The top 5 brands take 97% of clicks, so Fsa Face Moisturizer is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.5M/yr842K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
71%top-5 click share · 7 brands · 63 sellers

Flapen Score

Fsa Face Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Fsa Face Moisturizer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Face Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Face Moisturizer 842K times last year and spent an estimated $1.5M. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 842K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
842K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
6.9%
Market size, estimated
$1.5Ma year
Top search term
first aid beauty ultra repair cream251K searches a year

02 · Price

A sale here is worth $26.40.

Listings sell for $26.40 on average, from $9.98 to $42.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $26.40 that is $40K to $53K a year per listing.

Average price
$26.40inside the $15 to $100 sweet spot
Price range
$9.98–$42.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$53K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #307 within Face Moisturizers. It carries 8,117 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#307in Face Moisturizers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,117per listing
Listings tracked
17

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
79 months

Products

Top Fsa Face Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

63

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fsa Face Moisturizer search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Fsa Face Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid beauty ultra repair cream251K/yr
  • fsa makeup80K/yr
  • ultra repair cream68K/yr
  • fsa face moisturizer59K/yr
  • first aid beauty moisturizer62K/yr
  • fsa moisturizer43K/yr
  • hsa face moisturizer37K/yr
  • hsa moisturizer28K/yr
  • hsa beauty eligible items14K/yr
  • ultra repair cream intense hydration29K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Face Moisturizer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Allergies”
0.7%of orders come back
“Irritated skin”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fsa Face Moisturizer questions

Answered from the same tracked data.