Fsa Body Lotion
FailDemand is soft, at -18.9% this quarter, so Fsa Body Lotion is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $242K/yr161K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 87 sellers
Flapen Score
Fsa Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Fsa Body Lotion is stronger. Inside it, weaker.
Market
The Fsa Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Fsa Body Lotion 161K times last year and spent an estimated $242K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $242Ka year
- Peak month
- February2.7× the quietest month
- Top search term
- curel itch defense body lotion34K searches a year
02 · Price
A sale here is worth $13.99.
Listings sell for $13.99 on average, from $6.31 to $23.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.99 that is $14K to $17K a year per listing.
- Average price
- $13.99under the $15 to $100 sweet spot
- Price range
- $6.31–$23.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #74 within Lotions. It carries 13,105 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #74in Lotions
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 13,105per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Fsa Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago

Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz
- Price
- $9.60
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago

Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 13,225
- Age
- 16y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago

NIVEA Intense Healing Body Lotion for Very Dry Itchy Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 30,168
- Age
- 15y ago
Trending
estimated 90-day click momentum
Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago

Curel Hydra Therapy Itch Defense Moisturizer Wet Skin Lotion with Advanced Ceramide Complex Vitamin E & Oatmeal Extract Helps to Repair Moisture Barrier 12 Oz
- Price
- $16.92
- Rating
- 4.7/5
- Reviews
- 6,504
- Age
- 8y ago

Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.23
- Rating
- 4.6/5
- Reviews
- 13,680
- Age
- 10y ago

Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz
- Price
- $10.19
- Rating
- 4.5/5
- Reviews
- 7,929
- Age
- 11y ago
Newest
by launch date
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz Pack of 3
- Price
- $21.30
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 2y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago

Eucerin Itch Relief Intensive Calming Lotion Itch-Relieving Lotion for Sensitive Dry Skin 8.4 Fl Oz Bottle
- Price
- $13.42
- Rating
- 4.7/5
- Reviews
- 12,039
- Age
- 5y ago

Curel Hydra Therapy Itch Defense Moisturizer Wet Skin Lotion with Advanced Ceramide Complex Vitamin E & Oatmeal Extract Helps to Repair Moisture Barrier 12 Oz
- Price
- $16.92
- Rating
- 4.7/5
- Reviews
- 6,504
- Age
- 8y ago

Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.23
- Rating
- 4.6/5
- Reviews
- 13,680
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
87
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
6%
- Curel60%
- CeraVe12%
- Gold Bond7%
- NIVEA7%
- Eucerin6%
- Aveeno4%
- Open — no brand owns it (2 brands, 6%)
Demand
Fsa Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Fsa Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curel itch defense body lotion34K/yr
- lotion for itchy skin21K/yr
- itchy skin lotion14K/yr
- curel itch defense11K/yr
- lotion for dry itchy skin11K/yr
- anti itch body lotion10K/yr
- lotion for itchy skin for women7K/yr
- dry itchy skin lotion7K/yr
- best itchy skin relief for humans4K/yr
- itch lotion for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Fsa Body Lotion
We read the reviews and the return reasons for every product selling here.
“my neck irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsa Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









