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Frosted Lipstick

Fail

Shoppers spend an estimated $35K a year here, so Frosted Lipstick is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$35K/yr176K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 86 sellers

Flapen Score

Frosted Lipstick against its category

The dotted line is the Beauty & Personal Care average. Past it, Frosted Lipstick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frosted Lipstick market on Amazon at a glance

Shoppers on Amazon United States searched for Frosted Lipstick 176K times last year and spent an estimated $35K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
2.9%
Market size, estimated
$35Ka year
Peak month
August1.9× the quietest month
Top search term
frosted lipstick44K searches a year

02 · Price

A sale here is worth $6.86.

Listings sell for $6.86 on average, from $1.06 to $19.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.86 that is $2K to $3K a year per listing.

Average price
$6.86under the $15 to $100 sweet spot
Price range
$1.06–$19.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Lips. It carries 21,848 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Lips
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
21,848per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Frosted Lipstick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

86

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

14%

  • REVLON29%
  • Rimmel23%
  • COVERGIRL21%
  • wet n wild5%
  • L'Oreal Paris5%
  • L.A. COLORS3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Frosted Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Frosted Lipstick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frosted lipstick44K/yr
  • floryse shimmer lipstick18K/yr
  • revlon skyline pink lipstick19K/yr
  • frost lipstick19K/yr
  • frosty lipstick12K/yr
  • frosted lipstick for women13K/yr
  • floryse metallic shimmer waterproof liquid lipstick3K/yr
  • covergirl sugar almond lipstick5K/yr
  • pearl lipstick7K/yr
  • pink shimmer lipstick7K/yr

Reviews and returns

What reviews say buyers love and hate about Frosted Lipstick

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Color”
27%of negative reviews mention “Color”
0.9%of orders come back
“Color not as expected”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Frosted Lipstick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data