frosted lipstick
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.06–$19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad$6.86avg listing price — sweet spot $15–$100
Review moat
Bad21,848.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 176K searches
According to Flapen's Amazon United States niche tracking, frosted lipstick is a $35K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
frosted lipstick market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
86
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- REVLON29%
- Rimmel23%
- COVERGIRL21%
- wet n wild5%
- L'Oreal Paris5%
- L.A. COLORS3%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Aug, Nov · busiest ÷ quietest = 1.9×
Top frosted lipstick search terms
- frosted lipstick44K/yr
- floryse shimmer lipstick18K/yr
- revlon skyline pink lipstick19K/yr
- frost lipstick19K/yr
- frosty lipstick12K/yr
- frosted lipstick for women13K/yr
- floryse metallic shimmer waterproof liquid lipstick3K/yr
- covergirl sugar almond lipstick5K/yr
- pearl lipstick7K/yr
- pink shimmer lipstick7K/yr
Top frosted lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 405 Silver City Pink 0.15 oz
REVLON$6.814.6★41,262 rev
COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)
COVERGIRL$5.804.6★12,555 rev
Lasting Finish Lipstick Iced Rose
Rimmel$5.484.4★23,920 rev
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
Rimmel$5.144.4★23,920 rev
Lasting Finish Lipstick Pearl Shimmer
Rimmel$5.414.4★23,920 rev
Newest
by launch date
Kaely 2-in-1 Mauve Metallic Lipstick and Lip Liner Makeup Shimmer Liquid Metallic Lipsticks for Women Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour Vegan & Cruelty-Free 16
Kaely$7.893,771 rev
FOCALLURE Glisten Opal Shine Lipstick High Impact Lip Color Moisturizing Tinted Lip Balm Lightweight & Hydrating Formula for Lip Care SWEET KARMA
FOCALLURE$9.79730 rev
L.A. COLORS Metal Lipstick Iced Mocha CML564
L.A. COLORS$3.51519 rev
HOSAILY Metallic Pink Frost Glitter Lipstick for Women Long Lasting High Shine Diamond Creamy Nude Light Pink Lipstick Transfer Proof Shimmer High Impact Full Coverage Non Stick Cup Lip Makeup#1
HOSAILY$6.87728 rev
Anglicolor Metallic Nude Pink Lipstick High Impact Lipcolor Lightweight Hydrating Formula Smooth and Non-Sticky Light Pink Lipstick For Women Girls Full-Coverage Lip Color (07 PURE ENVY 4g)
Anglicolor$8.782,674 rev
Trending
90-day click momentum
LPaige Shimmery Ice Lipstick | Frosted Pink Shimmer Lip Color | Aloe Vera Moisturizing Formula | Long-Lasting Cool-Toned Iridescent Finish | Shade L44
L'Paige$19.034.3★
LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count
L'Oreal Paris$7.874.4★
COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)
COVERGIRL$5.804.6★
COVERGIRL Continuous Color Lipstick - 505 Iceblue Pink by CoverGirl for Women - 0.13 oz Lipstick
COVERGIRL$5.704.6★
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 668 Primrose 0.15 oz
REVLON$6.624.6★
What buyers say about frosted lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous Shade”
“Great value”
“it is soft”
“Pretty and moisturizing”
“Excellent quality”
“Good durability”
“Beautiful shine”
“smooth texture”
“As advertised”
“it has a delicate aroma”
What buyers complain about
“Color not as expected”
“Smells weird”
“its very dry”
“Broke off immediately”
“Poor quality control”
“picture is misleading”
“the stick is getting stuck when pulling it out”
“Was this used prior”
“Over priced”
“Inferior lipstick does not glide on. Does not go on easily”
Top return reasons
Common questions
- Is frosted lipstick profitable to sell on Amazon United States?
- The niche generates $35K/yr across 20 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the frosted lipstick niche?
- 12 brands and 86 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in frosted lipstick?
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.9%.
- When does demand for frosted lipstick peak?
- Demand peaks in Aug–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the frosted lipstick niche?
- Listings span $1.06–$19.03; the average listing price is $6.86 (sweet spot $15–$100). The average incumbent carries 21,848 reviews — the moat a new listing must climb.