Frosted Lipstick
FailShoppers spend an estimated $35K a year here, so Frosted Lipstick is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $35K/yr176K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 86 sellers
Flapen Score
Frosted Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Frosted Lipstick is stronger. Inside it, weaker.
Market
The Frosted Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Frosted Lipstick 176K times last year and spent an estimated $35K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $35Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- frosted lipstick44K searches a year
02 · Price
A sale here is worth $6.86.
Listings sell for $6.86 on average, from $1.06 to $19.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.86 that is $2K to $3K a year per listing.
- Average price
- $6.86under the $15 to $100 sweet spot
- Price range
- $1.06–$19.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Lips. It carries 21,848 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Lips
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 21,848per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Frosted Lipstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
86
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- Brand 129%
- Brand 223%
- Brand 321%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 14%)
Demand
Frosted Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Frosted Lipstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frosted lipstick44K/yr
- floryse shimmer lipstick18K/yr
- revlon skyline pink lipstick19K/yr
- frost lipstick19K/yr
- frosty lipstick12K/yr
- frosted lipstick for women13K/yr
- floryse metallic shimmer waterproof liquid lipstick3K/yr
- covergirl sugar almond lipstick5K/yr
- pearl lipstick7K/yr
- pink shimmer lipstick7K/yr
Reviews and returns
What reviews say buyers love and hate about Frosted Lipstick
We read the reviews and the return reasons for every product selling here.
“Color not as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frosted Lipstick questions
Answered from the same tracked data.









