Frosted Lipstick
FailShoppers spend an estimated $35K a year here, so Frosted Lipstick is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $35K/yr176K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 86 sellers
Flapen Score
Frosted Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Frosted Lipstick is stronger. Inside it, weaker.
Market
The Frosted Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Frosted Lipstick 176K times last year and spent an estimated $35K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $35Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- frosted lipstick44K searches a year
02 · Price
A sale here is worth $6.86.
Listings sell for $6.86 on average, from $1.06 to $19.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.86 that is $2K to $3K a year per listing.
- Average price
- $6.86under the $15 to $100 sweet spot
- Price range
- $1.06–$19.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Lips. It carries 21,848 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Lips
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 21,848per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Frosted Lipstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 405 Silver City Pink 0.15 oz
- Price
- $6.81
- Rating
- 4.6/5
- Reviews
- 41,262
- Age
- 27y ago

COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)
- Price
- $5.80
- Rating
- 4.6/5
- Reviews
- 12,555
- Age
- 17y ago

Lasting Finish Lipstick Iced Rose
- Price
- $5.48
- Rating
- 4.4/5
- Reviews
- 23,920
- Age
- 3y ago

Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
- Price
- $5.14
- Rating
- 4.4/5
- Reviews
- 23,920
- Age
- 9y ago

Lasting Finish Lipstick Pearl Shimmer
- Price
- $5.41
- Rating
- 4.4/5
- Reviews
- 23,920
- Age
- 3y ago
Trending
estimated 90-day click momentum
LPaige Shimmery Ice Lipstick | Frosted Pink Shimmer Lip Color | Aloe Vera Moisturizing Formula | Long-Lasting Cool-Toned Iridescent Finish | Shade L44
- Price
- $19.03
- Rating
- 4.3/5
- Reviews
- 4,272
- Age
- 9y ago

LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 27,656
- Age
- 12y ago

COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)
- Price
- $5.80
- Rating
- 4.6/5
- Reviews
- 12,555
- Age
- 17y ago

COVERGIRL Continuous Color Lipstick - 505 Iceblue Pink by CoverGirl for Women - 0.13 oz Lipstick
- Price
- $5.70
- Rating
- 4.6/5
- Reviews
- 12,555
- Age
- 23y ago

Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 668 Primrose 0.15 oz
- Price
- $6.62
- Rating
- 4.6/5
- Reviews
- 41,262
- Age
- 12y ago
Newest
by launch date
Kaely 2-in-1 Mauve Metallic Lipstick and Lip Liner Makeup Shimmer Liquid Metallic Lipsticks for Women Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour Vegan & Cruelty-Free 16
- Price
- $7.89
- Rating
- 3.6/5
- Reviews
- 3,771
- Age
- 1y ago

FOCALLURE Glisten Opal Shine Lipstick High Impact Lip Color Moisturizing Tinted Lip Balm Lightweight & Hydrating Formula for Lip Care SWEET KARMA
- Price
- $9.79
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 1y ago

L.A. COLORS Metal Lipstick Iced Mocha CML564
- Price
- $3.51
- Rating
- 4.2/5
- Reviews
- 519
- Age
- 1y ago

HOSAILY Metallic Pink Frost Glitter Lipstick for Women Long Lasting High Shine Diamond Creamy Nude Light Pink Lipstick Transfer Proof Shimmer High Impact Full Coverage Non Stick Cup Lip Makeup#1
- Price
- $6.87
- Rating
- 4.2/5
- Reviews
- 728
- Age
- 2y ago

Anglicolor Metallic Nude Pink Lipstick High Impact Lipcolor Lightweight Hydrating Formula Smooth and Non-Sticky Light Pink Lipstick For Women Girls Full-Coverage Lip Color (07 PURE ENVY 4g)
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 2,674
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
86
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
14%
- REVLON29%
- Rimmel23%
- COVERGIRL21%
- wet n wild5%
- L'Oreal Paris5%
- L.A. COLORS3%
- Open — no brand owns it (6 brands, 14%)
Demand
Frosted Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Frosted Lipstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frosted lipstick44K/yr
- floryse shimmer lipstick18K/yr
- revlon skyline pink lipstick19K/yr
- frost lipstick19K/yr
- frosty lipstick12K/yr
- frosted lipstick for women13K/yr
- floryse metallic shimmer waterproof liquid lipstick3K/yr
- covergirl sugar almond lipstick5K/yr
- pearl lipstick7K/yr
- pink shimmer lipstick7K/yr
Reviews and returns
What reviews say buyers love and hate about Frosted Lipstick
We read the reviews and the return reasons for every product selling here.
“Color not as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frosted Lipstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









