Frontal
MaybeProducts sell for $50.66 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Frontal is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $641K/yr749K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 35%top-5 click share · 30 brands · 32 sellers
Flapen Score
Frontal against its category
The dotted line is the Beauty & Personal Care average. Past it, Frontal is stronger. Inside it, weaker.
Market
The Frontal market on Amazon at a glance
Shoppers on Amazon United States searched for Frontal 749K times last year and spent an estimated $641K. The top 5 brands take 44% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.
- Searches, last 12 months
- 749K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $641Ka year
- Peak month
- May1.1× the quietest month
- Top search term
- frontal hd lace109K searches a year
02 · Price
A sale here is worth $50.66.
Listings sell for $50.66 on average, from $16.43 to $135.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $50.66 that is $5K to $13K a year per listing.
- Average price
- $50.66inside the $15 to $100 sweet spot
- Price range
- $16.43–$135.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #803 within Hair Extensions. It carries 512 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #803in Hair Extensions
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 512per listing
- Listings tracked
- 41
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Frontal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
14 Inch 13x6 Lace Frontal Body Wave HD Transparent Frontal Ear to Ear 13x6 Lace Frontal Closure With Baby Hair Free Part 100% Virgin Human Hair Closure Natural Hairline 150% Density
- Price
- $46.21
- Rating
- 4.3/5
- Reviews
- 792
- Age
- 2y ago

13x4 Lace Frontal Closure Straight Ear to Ear HD Lace Frontal Pre Plucked 14 Inch Brazilian Virgin Human Hair Frontals Free Part 150% Density Hair Extensions Natural Black
- Price
- $22.12
- Rating
- 3.8/5
- Reviews
- 327
- Age
- 1y ago

YOMIO 13x6 Lace Frontal HD Lace 12 Inch Straight Human Hair Frontal 12A Grade Brazilian Virgin Human Hair Frontal Pre Plucked with Baby Hair 150% Density Natural Black Color
- Price
- $40.78
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 8mo ago

BEEOS 13x4 Skinlike Real HD Lace Frontal Only 0.10mm Ultra-thin Invisible HD Lace Pre-plucked Vivid Hairline Straight Human Hair Frontal Piece 12 Inch
- Price
- $91.32
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 3y ago

13x6 Lace Front Wigs Human Hair Pre Plucked 200% Density Body Wave HD Lace Front Wigs Human Hair Transparent Frontal Glueless Wigs Virgin Human Hair with Baby Hair for Women Natural Black 30 Inch
- Price
- $78.67
- Rating
- 3.8/5
- Reviews
- 1,012
- Age
- 1y ago
Trending
estimated 90-day click momentum
13x4 SKINLIKE Real HD Lace Frontal Only Body Wave 0.10mm Ultra Thin Invisible Swiss Lace Human Hair Frontal Pre Plucked Hairline With Baby Hair Natural Black Color 16 Inch Brazilian Virgin Hair
- Price
- $77.92
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago

Body Wave Frontal 13x4 Lace Frontal Ear to Ear HD Lace Frontal Pre Plucked 16 Inch Brazilian Virgin Human Hair Free Part Hair Extensions for Black Women 150% Density Natural Color
- Price
- $29.58
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

HEREAL 13x6 Lace Frontal Human Hair 14 Inch Straight 12A Grade Brazilian Virgin Human Hair Frontal HD Lace 150% Density Natural Black Color
- Price
- $46.63
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago

13x4 HD Lace Frontal Human Hair Straight Ear to Ear Lace Frontal Closure Pre Plucked 16 Inch Free Part Brazilian Virgin Human Hair 150% Density Hair Extensions Natural Black
- Price
- $25.88
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 6mo ago

BEEOS 13x4 Skinlike Real HD Lace Frontal Only 0.10mm Ultra-thin Invisible HD Lace Pre-plucked Vivid Hairline Straight Human Hair Frontal Piece 12 Inch
- Price
- $91.32
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 3y ago
Newest
by launch date
13x4 SKINLIKE Real HD Lace Frontal Only Body Wave 0.10mm Ultra Thin Invisible Swiss Lace Human Hair Frontal Pre Plucked Hairline With Baby Hair Natural Black Color 16 Inch Brazilian Virgin Hair
- Price
- $77.92
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago

HEREAL 13x6 Lace Frontal Human Hair 14 Inch Straight 12A Grade Brazilian Virgin Human Hair Frontal HD Lace 150% Density Natural Black Color
- Price
- $46.63
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago

Body Wave Frontal 13x4 Lace Frontal Ear to Ear HD Lace Frontal Pre Plucked 16 Inch Brazilian Virgin Human Hair Free Part Hair Extensions for Black Women 150% Density Natural Color
- Price
- $29.58
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

13x4 HD Lace Frontal Human Hair Straight Ear to Ear Lace Frontal Closure Pre Plucked 16 Inch Free Part Brazilian Virgin Human Hair 150% Density Hair Extensions Natural Black
- Price
- $25.88
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 6mo ago

CHEEON 13x6 HD Lace Frontal 14 Inch Brazilian Straight Ear to Ear Human Hair Frontal HD Lace Virgin Human Hair Frontals Pre Plucked with Baby Hair 150% Density Natural Black
- Price
- $47.16
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
32
Est. top-5 brand share
44%
Top 20: 93%
Est. top-5 click share
35%
Top 20: 82%
Open market
50%
- GYAJEP11%
- BEEOS10%
- KRN9%
- WENYAN8%
- YOMIO6%
- Topnormantic6%
Demand
Frontal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Frontal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frontal hd lace109K/yr
- frontal138K/yr
- lace frontal86K/yr
- 13x6 frontal67K/yr
- hd frontal 13x642K/yr
- frontal human hair42K/yr
- hd lace frontal40K/yr
- frontal 13x634K/yr
- human hair frontal27K/yr
- hd frontal28K/yr
Reviews and returns
What reviews say buyers love and hate about Frontal
We read the reviews and the return reasons for every product selling here.
“wig is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frontal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









