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Frontal

Maybe

Products sell for $50.66 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Frontal is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$641K/yr749K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
35%top-5 click share · 30 brands · 32 sellers

Flapen Score

Frontal against its category

The dotted line is the Beauty & Personal Care average. Past it, Frontal is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frontal market on Amazon at a glance

Shoppers on Amazon United States searched for Frontal 749K times last year and spent an estimated $641K. The top 5 brands take 44% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.7%
Market size, estimated
$641Ka year
Peak month
May1.1× the quietest month
Top search term
frontal hd lace109K searches a year

02 · Price

A sale here is worth $50.66.

Listings sell for $50.66 on average, from $16.43 to $135.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $50.66 that is $5K to $13K a year per listing.

Average price
$50.66inside the $15 to $100 sweet spot
Price range
$16.43–$135.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #803 within Hair Extensions. It carries 512 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#803in Hair Extensions
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
512per listing
Listings tracked
41

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Frontal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

32

Top-5 brand share

44%

Top 20: 93%

Top-5 click share

35%

Top 20: 82%

Open market

50%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Frontal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Frontal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frontal hd lace109K/yr
  • frontal138K/yr
  • lace frontal86K/yr
  • 13x6 frontal67K/yr
  • hd frontal 13x642K/yr
  • frontal human hair42K/yr
  • hd lace frontal40K/yr
  • frontal 13x634K/yr
  • human hair frontal27K/yr
  • hd frontal28K/yr

Reviews and returns

What reviews say buyers love and hate about Frontal

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wig/Artificial Hair Quality”
16%of negative reviews mention “Wig/Artificial Hair Quality”
2.9%of orders come back
“wig is small”
A buyer, on “Wig/Artificial Hair Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frontal questions

Answered from the same tracked data.