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French Twist Hair Tool

Fail

Demand is soft, at -16.3% this quarter, so French Twist Hair Tool is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$84K/yr243K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
53%top-5 click share · 19 brands · 40 sellers

Flapen Score

French Twist Hair Tool against its category

The dotted line is the Beauty & Personal Care average. Past it, French Twist Hair Tool is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Twist Hair Tool market on Amazon at a glance

Shoppers on Amazon United States searched for French Twist Hair Tool 243K times last year and spent an estimated $84K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.7%
Market size, estimated
$84Ka year
Peak month
January3.1× the quietest month
Top search term
french twist34K searches a year

02 · Price

A sale here is worth $9.36.

Listings sell for $9.36 on average, from $5.29 to $17.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.36 that is $2K to $5K a year per listing.

Average price
$9.36under the $15 to $100 sweet spot
Price range
$5.29–$17.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #673 within Hair Pins. It carries 1,834 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#673in Hair Pins
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,834per listing
Listings tracked
29

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top French Twist Hair Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

40

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

22%

  • Brand 148%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

French Twist Hair Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top French Twist Hair Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french twist34K/yr
  • french twist hair tool42K/yr
  • metal french hair pin18K/yr
  • french twist clip13K/yr
  • kitsch french hair pin16K/yr
  • kitsch hair pin15K/yr
  • french twist hair clip18K/yr
  • hair prong12K/yr
  • gold french hair pin9K/yr
  • small french pin7K/yr

Reviews and returns

What reviews say buyers love and hate about French Twist Hair Tool

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Suitability Short Hair”
2.4%of orders come back
“Didnt work for my hair”
A buyer, on “Suitability Short Hair”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common French Twist Hair Tool questions

Answered from the same tracked data.