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French Sunscreen

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so French Sunscreen is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$1.6M/yr1.1M searches / yr
90-day growth
+79.9%search demand this quarter
Competition
69%top-5 click share · 3 brands · 41 sellers

Flapen Score

French Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, French Sunscreen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for French Sunscreen 1.1M times last year and spent an estimated $1.6M. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+79.9%
Conversion, latest week
8.0%
Market size, estimated
$1.6Ma year
Peak month
June31.2× the quietest month
Top search term
eucerin sunscreen546K searches a year

02 · Price

A sale here is worth $18.70.

Listings sell for $18.70 on average, from $8.42 to $37.25. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $18.70 that is $94K to $112K a year per listing.

Average price
$18.70inside the $15 to $100 sweet spot
Price range
$8.42–$37.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$94K–$112K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #380 within Sunscreens & Tanning Products. It carries 3,570 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#380in Sunscreens & Tanning Products
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,570per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top French Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 219%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

French Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 31.2×

Search terms

Top French Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucerin sunscreen546K/yr
  • cerave invisible mineral sunscreen41K/yr
  • eucerin pigment control spf 5059K/yr
  • eucerin sunscreen spf 5056K/yr
  • protector solar eucerin69K/yr
  • la roche posay sunscreen spray37K/yr
  • cerave invisible mineral sunscreen spf 5020K/yr
  • eucerin protector solar53K/yr
  • eucerin protector solar 5035K/yr
  • eucerin spf28K/yr

Reviews and returns

What reviews say buyers love and hate about French Sunscreen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Combination Skin”
9%of negative reviews mention “Allergies”
0.4%of orders come back
“ALLERGIC REACTION”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common French Sunscreen questions

Answered from the same tracked data.