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French Soap

Fail

The top 5 brands take 100% of clicks, so French Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$186K/yr229K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
66%top-5 click share · 4 brands · 540 sellers

Flapen Score

French Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, French Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Soap market on Amazon at a glance

Shoppers on Amazon United States searched for French Soap 229K times last year and spent an estimated $186K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
4.2%
Market size, estimated
$186Ka year
Peak month
December1.8× the quietest month
Top search term
pre de provence bar soap51K searches a year

02 · Price

A sale here is worth $19.22.

Listings sell for $19.22 on average, from $8.71 to $114.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.22 that is $5K to $10K a year per listing.

Average price
$19.22inside the $15 to $100 sweet spot
Price range
$8.71–$114.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #649 within Cleansers. It carries 10,180 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
10.8%
Average rank
#649in Cleansers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,180per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top French Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

540

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 22%
  • Brand 32%
  • Brand 42%

Demand

French Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top French Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre de provence bar soap51K/yr
  • french soap40K/yr
  • pre de provence21K/yr
  • triple milled bar soap14K/yr
  • french soaps made in france14K/yr
  • pre de provence soap14K/yr
  • triple milled soap13K/yr
  • french milled bar soap13K/yr
  • french bar soap12K/yr
  • french milled soap11K/yr

Reviews and returns

What reviews say buyers love and hate about French Soap

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.6%of orders come back
“Terrible scent”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common French Soap questions

Answered from the same tracked data.