French Soap
FailThe top 5 brands take 100% of clicks, so French Soap is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $186K/yr229K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 540 sellers
Flapen Score
French Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, French Soap is stronger. Inside it, weaker.
Market
The French Soap market on Amazon at a glance
Shoppers on Amazon United States searched for French Soap 229K times last year and spent an estimated $186K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $186Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- pre de provence bar soap51K searches a year
02 · Price
A sale here is worth $19.22.
Listings sell for $19.22 on average, from $8.71 to $114.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.22 that is $5K to $10K a year per listing.
- Average price
- $19.22inside the $15 to $100 sweet spot
- Price range
- $8.71–$114.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #649 within Cleansers. It carries 10,180 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 94%
- Out of stock, average day
- 10.8%
- Average rank
- #649in Cleansers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 10,180per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top French Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
540
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 22%
- Brand 32%
- Brand 42%
Demand
French Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top French Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pre de provence bar soap51K/yr
- french soap40K/yr
- pre de provence21K/yr
- triple milled bar soap14K/yr
- french soaps made in france14K/yr
- pre de provence soap14K/yr
- triple milled soap13K/yr
- french milled bar soap13K/yr
- french bar soap12K/yr
- french milled soap11K/yr
Reviews and returns
What reviews say buyers love and hate about French Soap
We read the reviews and the return reasons for every product selling here.
“Terrible scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common French Soap questions
Answered from the same tracked data.









