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French Skincare

Fail

Demand is soft, at -27.8% this quarter, so French Skincare is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$143K/yr176K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
64%top-5 click share · 11 brands · 50 sellers

Flapen Score

French Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, French Skincare is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for French Skincare 176K times last year and spent an estimated $143K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
2.8%
Market size, estimated
$143Ka year
Peak month
September8.3× the quietest month
Top search term
french pharmacy55K searches a year

02 · Price

A sale here is worth $29.14.

Listings sell for $29.14 on average, from $16.22 to $68.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.14 that is $7K to $15K a year per listing.

Average price
$29.14inside the $15 to $100 sweet spot
Price range
$16.22–$68.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #763 within Creams. It carries 7,480 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
1.9%
Average rank
#763in Creams
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
7,480per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top French Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

50

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 143%
  • Brand 221%
  • Brand 313%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

French Skincare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 8.3×

Search terms

Top French Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french pharmacy55K/yr
  • french skincare35K/yr
  • homeoplasmine25K/yr
  • french pharmacy beauty products16K/yr
  • french skincare products13K/yr
  • french beauty7K/yr
  • french beauty products10K/yr
  • french skin care6K/yr
  • homeoplasmine ointment4K/yr
  • homeoplasmine lip balm3K/yr

FAQ

Common French Skincare questions

Answered from the same tracked data.