Is freeplus profitable to sell on Amazon United States?

The niche generates $76K/yr across 3 tracked products. 90-day search growth is +13.2%. Flapen's verdict: Skip it (42/100).

How competitive is the freeplus niche?

2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in freeplus?

Top complaints mined from reviews: Value For Money, Suitability Dry Skin, Product Condition. The return rate is 1.1%.

When does demand for freeplus peak?

Demand peaks in Jan; the busiest month runs 4.5× the quietest.

What does it cost to enter the freeplus niche?

Listings span $16.70–$26.89; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.

freeplus

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$16.70–$26.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good883

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 39K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, freeplus is a $76K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

freeplus market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 9.8%
Avg BSR: #915
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 15.4%
Avg brand age: 71 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Curel79%
freeplus21%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 4.5×

Open Trend

Top freeplus search terms

curel face wash21K/yr +20.9%7.3% conv.
freeplus8K/yr +3.2%7.9% conv.
curel foaming face wash4K/yr -8.7%8.6% conv.
curel cleanser3K/yr +6.6%5.5% conv.
freeplus facial cleanser3K/yr +22.7%9.8% conv.

All search terms

Top freeplus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin Hydrating Facial Cleanser for Dry Skin pH-Balanced and Fragrance-Free 5 Oz (Step 2 of 2-Step Skincare)

Curel$16.704.6★1,819 rev

Kanebo free plus Mild Soap 100g by Kanebo

freeplus$26.894.6★735 rev

Oil Control Foaming Face Wash

Curel$16.964.5★95 rev

Newest

by launch date

Oil Control Foaming Face Wash

Curel$16.9695 rev

2y ago

Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin Hydrating Facial Cleanser for Dry Skin pH-Balanced and Fragrance-Free 5 Oz (Step 2 of 2-Step Skincare)

Curel$16.701,819 rev

6y ago

Kanebo free plus Mild Soap 100g by Kanebo

freeplus$26.89735 rev

13y ago

What buyers say about freeplus

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing22%

“it cleans very effectively”

Suitability Dry Skin17%

“No fragrance, mild, easy to rinse off, and doesnt overly dry the skin”

Soft Feel14%

“Gentle”

Moist/Dry9%

“good for dry skins”

Smell9%

“gentle fragrance”

Quality-Overall8%

“Second, we find Japanese skin care products to be of top quality”

Lather4%

“It lathers nicely, is unscented, and cleans her skin”

Value For Money4%

“is very affordable”

Ease Of Cleaning1%

“-In general this cleanser has a very clean ingredient list. No fragrance, colorants, oils, sulfates. SLS., or drying alcohols”

Suitability Combination Skin1%

“Great gentle cleanser for broken skin barrier”

What buyers complain about

Value For Money22%

“You can find it cheaper on other sites like ebay”

Suitability Dry Skin11%

“skin would not feel very dry after use”

Product Condition6%

“Used item”

Allergies6%

“RED FACE AND ITCHY”

Ease Of Cleaning6%

“Why is it all taped up”

Moist/Dry6%

“dries skin”

Color Fading/Discoloration6%

“My face became really red”

Smell4%

“It doesnt have a scent”

Suitability Winter Weather3%

“She was really struggling with dry skin one winter when I decided to give this Curel Japanese brand a shot for TWO major reasons”

Size-Overall2%

“Yes the bottle is on the smaller side”

Top return reasons

Value For Money22%

Advertised Vs Actual Product10%

Leak-Proof8%

Ingredients-Overall7%

Product Condition6%

Functionality-Overall6%