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Freckle Pen

Pass

Freckle Pen scores 66 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +30.9% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$1.8M/yr2.3M searches / yr
90-day growth
+30.9%search demand this quarter
Competition
66%top-5 click share · 13 brands · 20 sellers

Flapen Score

Freckle Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Freckle Pen is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freckle Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Freckle Pen 2.3M times last year and spent an estimated $1.8M. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
7.8%
Market size, estimated
$1.8Ma year
Peak month
July2.7× the quietest month
Top search term
freckle pen1.3M searches a year

02 · Price

A sale here is worth $10.04.

Listings sell for $10.04 on average, from $5.03 to $25.02. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $10.04 that is $60K to $80K a year per listing.

Average price
$10.04under the $15 to $100 sweet spot
Price range
$5.03–$25.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$60K–$80K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #102 within Face. It carries 584 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#102in Face
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
584per listing
Listings tracked
18

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Freckle Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Brand 132%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Freckle Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Freckle Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freckle pen1.3M/yr
  • freckle stamp273K/yr
  • fake freckles133K/yr
  • freckles119K/yr
  • faux freckles91K/yr
  • waterproof freckle pen32K/yr
  • freckle pen waterproof64K/yr
  • freckle67K/yr
  • freckles pen45K/yr
  • freckle stamp pen15K/yr

Reviews and returns

What reviews say buyers love and hate about Freckle Pen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
15%of negative reviews mention “Moist/Dry”
1.3%of orders come back
“Dried up”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Freckle Pen questions

Answered from the same tracked data.