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Freck

Fail

The top 5 brands take 100% of clicks, so Freck is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$73K/yr55K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
91%top-5 click share · 5 brands · 11 sellers

Flapen Score

Freck against its category

The dotted line is the Beauty & Personal Care average. Past it, Freck is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freck market on Amazon at a glance

Shoppers on Amazon United States searched for Freck 55K times last year and spent an estimated $73K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
6.2%
Market size, estimated
$73Ka year
Peak month
July1.9× the quietest month
Top search term
freck26K searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $8.00 to $31.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.44 that is $5K to $11K a year per listing.

Average price
$21.44inside the $15 to $100 sweet spot
Price range
$8.00–$31.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #612 within Face. It carries 574 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#612in Face
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
574per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Freck products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Freck Beauty78%
  • Generic10%
  • tarte8%
  • Equusecured3%
  • Jason Wu2%
  • Open — no brand owns it (0%)

Demand

Freck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Freck search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • freck26K/yr
  • frec10K/yr
  • freck beauty8K/yr
  • freck pen4K/yr
  • freck xl3K/yr
  • freck og4K/yr

Reviews and returns

What reviews say buyers love and hate about Freck

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Super tiny”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Freck questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data