Is frankincense resin oil profitable to sell on Amazon United States?

The niche generates $15K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (40/100).

How competitive is the frankincense resin oil niche?

15 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in frankincense resin oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Leak-Proof. The return rate is 1.1%.

When does demand for frankincense resin oil peak?

Demand peaks in Sep; the busiest month runs 58.2× the quietest.

What does it cost to enter the frankincense resin oil niche?

Listings span $6.61–$29.03; the average listing price is $17.71 (sweet spot $15–$100). The average incumbent carries 2,718 reviews — the moat a new listing must climb.

frankincense resin oil

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.71

avg listing price — sweet spot $15–$100

Price range

Good$6.61–$29.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,718.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Market size

Bad$15K

$15K/yr · 36K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, frankincense resin oil is a $15K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

frankincense resin oil market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $22K–$27K; units × avg price
Conversion rate: 2.4%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 26.6%
Avg brand age: 52 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

Generic34%
Beauty Glow26%
WELOSUER8%
Shuangjia5%
Zongle Therapeutics5%
Majestic Pure3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 58.2×

Open Trend

Top frankincense resin oil search terms

frankincense resin oil20K/yr -8.8%2.7% conv.
resin oil4K/yr -18.4%2.9% conv.
frankie oil3K/yr -25.6%2.6% conv.
frankincense resin oil for face3K/yr +6.8%2.5% conv.
frankincense resin infused oil3K/yr -40.5%4.0% conv.
frankincense resin oil organic2K/yr -41.8%2.9% conv.
organic frankincense resin oil1K/yr -26.0%2.1% conv.
frankie frankincense resin oil518/yr -60.4%2.5% conv.
frankie oil resin for face73/yr -42.9%0.0% conv.
frankincense resin infused oil for face343/yr -86.4%0.0% conv.

All search terms

Top frankincense resin oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Frankincense Resin Oil for Face - Reduces Fine Lines & Wrinkles Soothes Irritated Skin Deep Hydration for All Skin Types Ideal for Daily Skincare Routine 2 Fl Oz

Generic$18.104.4★105 rev

Frankincense Resin Infused Organic Black Seed Castor & Jojoba Oils for Face Anti-Aging Miracle Facial Moisturizer Cold Pressed Serum Natural Skincare Hydrates Skin Moisturizing Beauty Glow 1 Fl Oz

Beauty Glow$20.594.6★396 rev

Frankincense Resin Oil for Face 2.02 fl.oz Reduces Fine Lines & Wrinkles Soothes Irritated Skin Face Anti-Aging Anti-Wrinkles Hydrates Premium Frankincense Essential Oil for All Skin Types

WELOSUER$6.614.5★90 rev

Redemption Organic Frankincense Resin Infused Black Seed Castor Jojoba & Rosehip Oils for Face Anti-Aging Miracle Moisturizer Cold Pressed Serum Natural Skincare Hydrates Skin Moisturizing 1 Fl Oz

Beauty Glow$23.034.5★23 rev

Shuangjia Frankincense Resin Oil for Face 2.02 fl.oz Reduces Fine Lines & Wrinkles Soothes & Repairs Skin Deep Hydration for Body Anti-Aging Serum Frankincense Skin Essential Oil Wrinkle

Shuangjia$9.294.5★88 rev

Newest

by launch date

Organic Castor Oil & Frankincense Resin with Rose Quartz Roller 100% Pure Cold-Pressed Firms Skin Reduces the Look of Fine Lines Supports Hormonal Balance for Face Neck & Abdomen (1.7oz)

MGVAASURC$24.1238 rev

2mo ago

Adweekey Frankincense Resin Oil for Face & Skin 100% Pure & Natural Steam Distilled Boswellia Carterii Hydrating Face Oil for Women Aromatherapy & Daily Skincare 2.02 fl oz

Adweekey$16.392 rev

3mo ago

Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)

Wrath & Remedy$29.03124 rev

4mo ago

Redemption Organic Frankincense Resin Infused Black Seed Castor Jojoba & Rosehip Oils for Face Anti-Aging Miracle Moisturizer Cold Pressed Serum Natural Skincare Hydrates Skin Moisturizing 1 Fl Oz

Beauty Glow$23.0323 rev

9mo ago

Frankincense Resin Oil for Face 2.02 fl.oz Reduces Fine Lines & Wrinkles Soothes Irritated Skin Face Anti-Aging Anti-Wrinkles Hydrates Premium Frankincense Essential Oil for All Skin Types

WELOSUER$6.6190 rev

1y ago

What buyers say about frankincense resin oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Good smell”

Quality-Overall22%

“The quality of the ingredients seems excellent”

Value For Money7%

“Great value”

Moist/Dry4%

“Does not dry out your skin”

Advertised Vs Actual Product4%

“As advertised”

Vegan/Organic4%

“Organic and good”

Efficiency3%

“Effective”

Ease Of Use2%

“It was easy to use”

Absorbency2%

“absorbs beautifully”

Size-Overall2%

“Nice size”

What buyers complain about

Smell54%

“Doesnt smell really good”

Oily/Greasy3%

“did not like oil”

Leak-Proof3%

“the bottle stopper leaks”

Value For Money3%

“Waste of money”

Advertised Vs Actual Product2%

“Deceiving”

Dilute/Watery2%

“Diluted”

Allergies2%

“Developed a severe rash”

Quality-Overall2%

“Low Quality”

Functionality-Overall2%

“Doesnt work”

Strength2%

“very weak”

Top return reasons

Smell60%

Advertised Vs Actual Product11%

Leak-Proof7%