Is frankincense cream profitable to sell on Amazon United States?

The niche generates $19K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (44/100).

How competitive is the frankincense cream niche?

11 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in frankincense cream?

Top complaints mined from reviews: Smell, Functionality-Overall, Pain Relief-Overall. The return rate is 0.5%.

When does demand for frankincense cream peak?

Demand peaks in Feb–Mar; the busiest month runs 26.8× the quietest.

What does it cost to enter the frankincense cream niche?

Listings span $7.52–$43.36; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.

frankincense cream

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Price range

Great$7.52–$43.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,819.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$19K

$19K/yr · 13K searches

According to Flapen's Amazon United States niche tracking, frankincense cream is a $19K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

frankincense cream market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $21K–$25K; units × avg price
Conversion rate: 8.4%
Avg BSR: #1,774
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 7.0%
Avg brand age: 50 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

Vitality40%
Essentially KateS14%
M3 Naturals12%
Lifebox Essentials10%
Majestic Pure9%
Wise Men3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -9.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 26.8×

Open Trend

Top frankincense cream search terms

frankincense essential oil balm8K/yr -1.4%7.3% conv.
frankincense massage oil5K/yr -17.5%9.1% conv.
frankincense balm pain501/yr +11.1%3.3% conv.

All search terms

Top frankincense cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types

Vitality$18.734.4★2,385 rev

Frankincense Essential Massage Oil for Scars Stretch Marks & Fine Lines Firming Hydrating Smoothing & Calming Formula with Collagen Stem Cells Lavender & Grapefruit 8 fl oz by M3

M3 Naturals$18.624.5★46 rev

Essentially KateS Frankincense Oil Massage Oil Body Oil for Sore Muscles Back Neck & Shoulders with Frankincense Lavender & Sweet Orange 8 fl oz

Essentially KateS$11.214.4★1,903 rev

Frankincense Massage Oil 100% Pure & Natural - Massage Therapy Oil for Soreness & Stiffness Stretch Marks and Scars Body Oil Infused with Frankincense Essential Oil and Geranium Oil 8 FL OZ

Lifebox Essentials$9.604.5★1,297 rev

Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types

Vitality$43.364.6★767 rev

Newest

by launch date

Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)

Heidelux$29.0122 rev

5mo ago

Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz

Brookethorne Naturals$16.4389 rev

5mo ago

Seven Minerals Frankincense Massage Oil for Massage Therapy - 4oz - Ideal for Professional or at-Home Body Massage. Soothing Natural Blend of Almond Jojoba & Vitamin E

Seven Minerals$10.651,393 rev

11mo ago

FeeMeFee Frankincense Balm 2oz Frankincense Essential Oil with Myrrh for Soothing Relief Muscle Relaxation Boswellia Serrata Olive Oil Vitamin E Moisturizer for Dry Cracked Skin

FeeMeFee$13.54117 rev

11mo ago

Frankincense Oil Massage Balm for Muscle/Joint Soothing/Relief with 100% Grass-Fed Beef Tallow & Castor Oil Moisturizer for Face/Foot Hydrating Anti-Aging Lifting/Firming 100% Natural 2.1 Oz/60 G

Generic$7.5243 rev

1y ago

What buyers say about frankincense cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“fragrance is wonderful”

Quality-Overall16%

“Great quality and Shipping”

Efficiency7%

“Works Well”

Moist/Dry5%

“This is so moisturizing”

Soft Feel4%

“smooth skin”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“the price is very reasonable”

Joint Pain3%

“This product helped me for my knee pain”

Muscle Pain Relief2%

“Great for more than just muscles”

Absorbency2%

“It also absorbs well”

What buyers complain about

Smell16%

“strongly scented”

Functionality-Overall13%

“Does not work as advertised”

Pain Relief-Overall8%

“Doesn't Relieve Pain”

Value For Money7%

“Expensive”

Allergies4%

“I am assuming I had an allergic reaction”

Hard Feel3%

“It's as hard as a rock”

Size-Overall2%

“the tub is quite small”

Advertised Vs Actual Product2%

“The product is not as advertised I have used it for a week”

Oily/Greasy2%

“which can leave a slight greasy feeling”

Durability2%

“Does not last very long”

Top return reasons

Smell27%

Functionality-Overall18%

Advertised Vs Actual Product12%

Joint Pain5%

Leak-Proof4%

Product Condition4%

Size-Overall3%

Defective Material/Parts3%