Frankincense Cream
FailShoppers spend an estimated $19K a year here, so Frankincense Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $19K/yr13K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 83%top-5 click share · 11 brands · 19 sellers
Flapen Score
Frankincense Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Frankincense Cream is stronger. Inside it, weaker.
Market
The Frankincense Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Frankincense Cream 13K times last year and spent an estimated $19K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $19Ka year
- Peak month
- March26.8× the quietest month
- Top search term
- frankincense essential oil balm8K searches a year
02 · Price
A sale here is worth $16.55.
Listings sell for $16.55 on average, from $7.52 to $43.36. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $16.55 that is $2K to $4K a year per listing.
- Average price
- $16.55inside the $15 to $100 sweet spot
- Price range
- $7.52–$43.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,774 within Creams. It carries 1,820 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #1,774in Creams
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Frankincense Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types
- Price
- $18.73
- Rating
- 4.4/5
- Reviews
- 2,385
- Age
- 1y ago

Frankincense Essential Massage Oil for Scars Stretch Marks & Fine Lines Firming Hydrating Smoothing & Calming Formula with Collagen Stem Cells Lavender & Grapefruit 8 fl oz by M3
- Price
- $18.62
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 1y ago

Essentially KateS Frankincense Oil Massage Oil Body Oil for Sore Muscles Back Neck & Shoulders with Frankincense Lavender & Sweet Orange 8 fl oz
- Price
- $11.21
- Rating
- 4.4/5
- Reviews
- 1,903
- Age
- 2y ago

Frankincense Massage Oil 100% Pure & Natural - Massage Therapy Oil for Soreness & Stiffness Stretch Marks and Scars Body Oil Infused with Frankincense Essential Oil and Geranium Oil 8 FL OZ
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 2y ago

Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types
- Price
- $43.36
- Rating
- 4.6/5
- Reviews
- 767
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)
- Price
- $29.01
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 5mo ago

Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
- Price
- $16.43
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5mo ago

Frankincense Oil Massage Balm for Muscle/Joint Soothing/Relief with 100% Grass-Fed Beef Tallow & Castor Oil Moisturizer for Face/Foot Hydrating Anti-Aging Lifting/Firming 100% Natural 2.1 Oz/60 G
- Price
- $7.52
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago

Frankincense Essential Massage Oil for Scars Stretch Marks & Fine Lines Firming Hydrating Smoothing & Calming Formula with Collagen Stem Cells Lavender & Grapefruit 8 fl oz by M3
- Price
- $18.62
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 1y ago

Frankincense Massage Oil 100% Pure & Natural - Massage Therapy Oil for Soreness & Stiffness Stretch Marks and Scars Body Oil Infused with Frankincense Essential Oil and Geranium Oil 8 FL OZ
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 2y ago
Newest
by launch date
Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)
- Price
- $29.01
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 5mo ago

Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
- Price
- $16.43
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5mo ago

Seven Minerals Frankincense Massage Oil for Massage Therapy - 4oz - Ideal for Professional or at-Home Body Massage. Soothing Natural Blend of Almond Jojoba & Vitamin E
- Price
- $10.65
- Rating
- 4.6/5
- Reviews
- 1,393
- Age
- 11mo ago

FeeMeFee Frankincense Balm 2oz Frankincense Essential Oil with Myrrh for Soothing Relief Muscle Relaxation Boswellia Serrata Olive Oil Vitamin E Moisturizer for Dry Cracked Skin
- Price
- $13.54
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 11mo ago

Frankincense Oil Massage Balm for Muscle/Joint Soothing/Relief with 100% Grass-Fed Beef Tallow & Castor Oil Moisturizer for Face/Foot Hydrating Anti-Aging Lifting/Firming 100% Natural 2.1 Oz/60 G
- Price
- $7.52
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
19
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
11%
- Vitality40%
- Essentially KateS14%
- M3 Naturals12%
- Lifebox Essentials10%
- Majestic Pure9%
- Wise Men3%
- Open — no brand owns it (5 brands, 11%)
Demand
Frankincense Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 26.8×
Search terms
Top Frankincense Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frankincense essential oil balm8K/yr
- frankincense massage oil5K/yr
- frankincense balm pain501/yr
Reviews and returns
What reviews say buyers love and hate about Frankincense Cream
We read the reviews and the return reasons for every product selling here.
“strongly scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frankincense Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









