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Frankincense and Myrrh Soap

Fail

The top 5 brands take 100% of clicks, so Frankincense and Myrrh Soap is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$157K/yr147K searches / yr
90-day growth
+31.2%search demand this quarter
Competition
52%top-5 click share · 3 brands · 64 sellers

Flapen Score

Frankincense and Myrrh Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Frankincense and Myrrh Soap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frankincense and Myrrh Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Frankincense and Myrrh Soap 147K times last year and spent an estimated $157K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+31.2%
Conversion, latest week
4.8%
Market size, estimated
$157Ka year
Peak month
December1.9× the quietest month
Top search term
zum bar soap73K searches a year

02 · Price

A sale here is worth $22.30.

Listings sell for $22.30 on average, from $7.95 to $34.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.30 that is $2K to $6K a year per listing.

Average price
$22.30inside the $15 to $100 sweet spot
Price range
$7.95–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #701 within Cleansers. It carries 4,391 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#701in Cleansers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,391per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Frankincense and Myrrh Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

0%

  • Brand 155%
  • Brand 242%
  • Brand 33%

Demand

Frankincense and Myrrh Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Frankincense and Myrrh Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zum bar soap73K/yr
  • zum soap37K/yr
  • zum bar11K/yr
  • zum soap bars13K/yr
  • zum bar goat milk soap4K/yr
  • zumbar goat milk soap5K/yr
  • zum bar soap patchouli3K/yr

Reviews and returns

What reviews say buyers love and hate about Frankincense and Myrrh Soap

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
20%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“leaked all over the inside”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Frankincense and Myrrh Soap questions

Answered from the same tracked data.