Is frankincense and myrrh soap profitable to sell on Amazon United States?

The niche generates $157K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Skip it (49/100).

How competitive is the frankincense and myrrh soap niche?

3 brands and 64 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in frankincense and myrrh soap?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Value For Money. The return rate is 0.7%.

When does demand for frankincense and myrrh soap peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the frankincense and myrrh soap niche?

Listings span $7.95–$34.99; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 4,391 reviews — the moat a new listing must climb.

frankincense and myrrh soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$22.30

avg listing price — sweet spot $15–$100

Price range

Good$7.95–$34.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$157K

$157K/yr · 147K searches

Review moat

Bad4,391.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, frankincense and myrrh soap is a $157K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

frankincense and myrrh soap market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $178K–$223K; units × avg price
Conversion rate: 4.8%
Avg BSR: #701
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.4%
Avg brand age: 66 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

Indigo Wild55%
Zum42%
Zum Bar3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top frankincense and myrrh soap search terms

zum bar soap73K/yr +42.4%5.3% conv.
zum soap37K/yr +12.4%4.4% conv.
zum bar11K/yr +53.8%3.5% conv.
zum soap bars13K/yr -12.8%6.9% conv.
zum bar goat milk soap4K/yr +115.3%4.3% conv.
zumbar goat milk soap5K/yr +68.5%4.8% conv.
zum bar soap patchouli3K/yr +19.2%12.0% conv.

All search terms

Top frankincense and myrrh soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indigo Wild Zum Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense & Myrrh (3 Pack)

Indigo Wild$17.284.7★11,107 rev

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Patchouli (3 Pack)

Indigo Wild$17.274.7★11,107 rev

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Lavender Blends (3 Pack)

Indigo Wild$17.284.7★11,107 rev

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense Blends (3 Pack)

Zum$17.334.7★1,672 rev

Indigo Wild Zum Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Sea Salt (3 Pack)

Indigo Wild$17.114.7★11,107 rev

Newest

by launch date

Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)

Zum$19.42126 rev

11mo ago

Zum Indigo Wild Hand Soap - Natural Liquid Hand Soap - for Bathroom & Kitchen - Lavender Scent - 12 oz (4 Pack)

Zum$26.24140 rev

1y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.8713,163 rev

2y ago

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense Blends (3 Pack)

Zum$17.331,672 rev

3y ago

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Sultry Blends (6 Pack)

Zum$34.991,672 rev

3y ago

What buyers say about frankincense and myrrh soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Unique scents”

Quality-Overall11%

“good quality, arrived fast, thanks”

Soft Feel4%

“Great Scents and Soft Skin”

Ease Of Cleaning4%

“Is a great job at cleaning your clothes”

Value For Money4%

“Worth the the money”

Moist/Dry3%

“It doesnt dry my skin out”

Cleansing3%

“It rinses off without leaving any residue or dryness”

Lather2%

“Lathers good”

Suitability Dry Skin2%

“Didn't dry my skin out”

Durability1%

“Performance-wise, it genuinely holds its own”

What buyers complain about

Leak-Proof20%

“leaked all over the inside”

Ease Of Cleaning8%

“Laundry not clean”

Value For Money7%

“Just wish it was a little cheaper”

Stain Resistance4%

“Leaves Detergent Stains”

Smell4%

“Doesn't smell as expected”

Moist/Dry4%

“Does not moisturize your hands and body”

Advertised Vs Actual Product3%

“bought this believing those claims”

Size-Overall2%

“the bars keep getting smaller”

Texture/Consistency-Overall2%

“I was just disappointed with the texture”

Thickness2%

“It used to be as thick”

Top return reasons

Leak-Proof38%

Smell29%

Advertised Vs Actual Product12%

Value For Money3%

Color2%

Defective Material/Parts2%

Motor Power2%

Stain Resistance2%

Ease Of Cleaning1%

Functionality-Overall1%

Common questions

Is frankincense and myrrh soap profitable to sell on Amazon United States?: The niche generates $157K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Skip it (49/100).
How competitive is the frankincense and myrrh soap niche?: 3 brands and 64 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in frankincense and myrrh soap?: Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Value For Money. The return rate is 0.7%.
When does demand for frankincense and myrrh soap peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the frankincense and myrrh soap niche?: Listings span $7.95–$34.99; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 4,391 reviews — the moat a new listing must climb.