frankincense and myrrh body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.48–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,865.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$119K$119K/yr · 75K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frankincense and myrrh body wash is a $119K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
frankincense and myrrh body wash market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #712
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
599
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Zum63%
- Nubian Heritage31%
- First Botany4%
- Indigo Wild1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — +21.5% search growth over the last 90 days.Top frankincense and myrrh body wash search terms
- zum body wash33K/yr
- nubian heritage body wash25K/yr
- zum body soap5K/yr
- frankincense and myrrh body wash5K/yr
- frankincense body wash4K/yr
- nubian body wash2K/yr
Top frankincense and myrrh body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.424.5★126 rev
Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)
Zum$19.384.0★31 rev
Nubian Heritage Body Wash Raw Shea Butter for Dry Skin Paraben Free Body Wash 13 oz
Nubian Heritage$11.584.4★2,552 rev
Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)
Zum$19.854.0★28 rev
Nubian Heritage Body Wash Goats Milk and Chai Soothing & Hydrating Body Cleanser Made with Fair Trade Shea Butter 13 oz
Nubian Heritage$10.484.4★2,552 rev
Newest
by launch dateZum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.42126 rev
Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)
Zum$19.3831 rev
Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)
Zum$19.8528 rev
Zum Body Soap - Amber - 16 fl oz (2 Pack)
Zum$19.7928 rev
Zum Body Soap - Lemongrass - 16 fl oz (2 Pack)
Zum$19.7917 rev
Trending
90-day click momentumZum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.424.5★
Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)
Zum$19.384.0★
Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)
Zum$19.854.0★
Nubian Heritage Body Wash Patchouli & Buriti Toning & Uplifting Shower Essentials Body Soap with Aloe Vera & Rosehip Seed Oil 13 Oz
Nubian Heritage$13.184.4★
Nubian Heritage Body Wash Honey and Black Seed 13 Fluid Ounce
Nubian Heritage$15.174.7★
What buyers say about frankincense and myrrh body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Good quality soap”
“it makes me feel so clean”
“gentle on the skin”
“Lathers up nice”
“it a good value for the money”
“leaves my skin feeling great”
“Clean ingredients”
“didnt dry my skin out”
“long lasting”
What buyers complain about
“Smells weird”
“leaked all over the inside”
“It is a bit drying to the skin though”
“Could be a little thicker”
“Didnt lather up well”
“I was just disappointed with the texture”
“And it is just really watery”
“The only draw back is it does not last very long”
“This time when I got it the color was off”
“Caution could have a reaction”
Top return reasons
Common questions
- Is frankincense and myrrh body wash profitable to sell on Amazon United States?
- The niche generates $119K/yr across 13 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the frankincense and myrrh body wash niche?
- 4 brands and 599 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in frankincense and myrrh body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.
- What does it cost to enter the frankincense and myrrh body wash niche?
- Listings span $10.48–$19.85; the average listing price is $15.89 (sweet spot $15–$100). The average incumbent carries 2,865 reviews — the moat a new listing must climb.