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Frankincense and Myrrh Body Wash

Fail

The top 5 brands take 100% of clicks, so Frankincense and Myrrh Body Wash is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$119K/yr75K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
67%top-5 click share · 4 brands · 599 sellers

Flapen Score

Frankincense and Myrrh Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Frankincense and Myrrh Body Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frankincense and Myrrh Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Frankincense and Myrrh Body Wash 75K times last year and spent an estimated $119K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
10.0%
Market size, estimated
$119Ka year
Top search term
zum body wash33K searches a year

02 · Price

A sale here is worth $15.89.

Listings sell for $15.89 on average, from $10.48 to $19.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.89 that is $4K to $8K a year per listing.

Average price
$15.89inside the $15 to $100 sweet spot
Price range
$10.48–$19.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #712 within Cleansers. It carries 2,865 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#712in Cleansers
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,865per listing
Listings tracked
13

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Frankincense and Myrrh Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

599

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 231%
  • Brand 34%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Frankincense and Myrrh Body Wash search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Frankincense and Myrrh Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zum body wash33K/yr
  • nubian heritage body wash25K/yr
  • zum body soap5K/yr
  • frankincense and myrrh body wash5K/yr
  • frankincense body wash4K/yr
  • nubian body wash2K/yr

Reviews and returns

What reviews say buyers love and hate about Frankincense and Myrrh Body Wash

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.4%of orders come back
“Smells weird”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Frankincense and Myrrh Body Wash questions

Answered from the same tracked data.